NSDCC Pricing


We have an unusual obsession with home pricing – I say unusual because nobody cares that our measuring devices are deeply flawed and regularly give the wrong impression. With the stakes being so high, you’d think homebuyers would investigate thoroughly – but everyone just wants to grab and go!

You can see in the graph above how the smaller sample sizes cause more volatility – Encinitas only had 19 houses sold in December, and ten closings in January – so the 10% to 15% bounces up and down aren’t good representations of the pricing trend.

This is a better look at the trend – the average and median $$/sf for houses sold between La Jolla and Carlsbad, and this includes the 70 sales so far this month:

The upward trend should continue as more of the premium products come to market this spring.

I predicted that there wouldn’t be a sale under $2,000,000 in the Davidson Starboard tract in La Costa Oaks after we closed the Plan 2 in October. The first new listing there since is coming soon, priced at $2,899,000 and they should get all the money:

https://www.compass.com/app/listing/7657-sitio-algodon-carlsbad-ca-92009/1253018741329889369

I know they paid $1,999,919 in 2019, but there have been others that have closed for a million dollars over their 2019 purchase price. The Plan 3 layout probably isn’t as popular as the Plan 2, and the backyard is filled with a pool.  But this street is a culdesac and it has the best south and west views which only come up occasionally for sale.  It’s been so long since we’ve had an offering like this that I wouldn’t be surprised if she has 100+ people look at it next week – in spite of all the doom!

Will There Be Others?

Realtors are known to comfort buyers who have lost a bidding war by saying, “There will be others”.

But will there be?

Especially for those at the entry level of every market….where the action is the hottest.

Above are the NINE houses that sold under a million dollars between La Jolla and Carlsbad in 2022. Those on the list with a street name that starts with Don are mobile homes in Rancho Carlsbad – which by itself might make you scratch your head when you see mobiles selling for as much as $830,000!

It’s early in the new year, and of course everyone thinks that home prices are coming down fast so this problem will be cured shortly (NOT!).

So far in 2023, this is the ONLY listing of a NSDCC detached-home priced under $1,000,000:

Oh, you want a decent home too? It’s even worse for the picky buyers.

Buyers can expect that pricing of decent entry-level homes this spring will start around these numbers:

Carlsbad: $1,250,000

Encinitas: $1,350,000

Carmel Valley: $1,800,000

RSF, Solana Beach, Del Mar, La Jolla: $2,000,000+

And good luck getting your hands on one!

NSDCC Sales & Pricing, January

I was confident that in the last few months of 2022 we would reach at least 100 detached-home sales between Carlsbad and La Jolla. We are up to 102 in December, after closing 118 in November!

I wasn’t so hopeful about January.

As of today, there have been 68 closings this month.

We could have more sales, because there are 269 active listings sitting around.  But only those that deserve it (those that do everything right) will be selling now.

Those that get it right are being rewarded…..they are selling!  You could say that pricing is on an upward trend too, if you rely on the lame and inadequate median sales price to guide your decisions:

NSDCC Monthly Sales and Pricing

Month
# of Sales
Average SP
Avg. SF
Median SP
Med. SF
November
118
$2,447,009
3,094sf
$1,887,500
2,647sf
December
102
$2,682,523
3,064sf
$1,897,500
2,596sf
January
68 (so far)
$3,206,653
3,646sf
$2,222,500
2,833sf
Dec-Jan MoM Diff
-33%
+20%
+19%
+17%
+9%

Unfortunately, the dated and backward-looking Case-Shiller Index comes out next Tuesday, and the doomers will use it to convince you that the market is coming apart.

But because sellers are holding out, only the homes that deserve to sell will be closing in 2023, and they should get pretty close to what they want, price-wise. Except those represented by desperate agents who fail miserably at doing everything right, and then take a lowball offer.

With the lower number of sales, don’t be surprised if the median sales price fluctuates wildly.

Here are Bill’s thoughts on sales and pricing:

https://calculatedrisk.substack.com/p/has-housing-bottomed

Inventory Watch

The last Inventory Watch of 2022!

How does it compare to where we started?

Average List-Price-Per-SF of Detached-Homes Between La Jolla and Carlsbad

Price Range
First Week of January
Last Week of December
Difference
0-$1,500,000
$832/sf
$737/sf
-11%
$1.5M – $2.0M
$842/sf
$810/sf
-4%
$2.0M – $3.0M
$1,080/sf
$908/sf
-16%
$3.0M – $4.0M
$1,230/sf
$1,222/sf
-1%
$4.0M+
$1,884/sf
$1,676/sf
-11%

 A note on the $2.0M – $3.0M drop; the $/sf was down to $905/sf by February 28th when the frenzy was red hot so the $1,080/sf was an anomaly.

Today’s sellers have come down a little on price, but they’re not convinced yet.  Even though there are more competitors today, there aren’t enough to feel like you have to give it away:

Number of Active Listings Between La Jolla and Carlsbad

Price Range
First Week of January
Last Week of December
0-$1,500,000
9
23
$1.5M – $2.0M
8
50
$2.0M – $3.0M
18
59
$3.0M – $4.0M
19
30
$4.0M+
100
133

Hopefully next year’s sellers will agree that the lingering active listings are a sign of what’s not working.

(more…)

One-Story vs. Two-Story

Shadash said, “Right now the only thing propping up prices is limited supply.”

Indeed, and it’s how the pricing got here in the first place. The demand for homes in the San Diego coastal regions has been higher then the supply for decades now, and it’s probably not going to change that much – at least, not until more of the existing homeowners want to leave town or they go out feet first.

When selling, those who own the one-story homes will fare better.

It’s already happening – the market is splitting into one-story homes, and everything else:

The buyers who need a big house are comforted in knowing they will pay less per-sf, but their appreciation rate will lag behind.  The only thing that will inhibit an even-greater appreciation rate among the one-story homes is that we are transitioning into a market with more estate sales – which will primarily be fixers.

Either way, the current NSDCC pricing averages and medians are still very positive year-over-year.  Nobody who sells next year should mind selling for more than they could have gotten in 2021.

It’s not that bad!

NSDCC Annual Sales by Price Range

There are concerns that lower pricing will cause recent home buyers to be underwater – and potentially create another bubble to pop.  A factor to consider when assessing the current market conditions is how quickly the affluent buyers have taken over the marketplace between La Jolla and Carlsbad:

NSDCC Annual Detached-Home Sales

Price Range
2017
2018
2019
2020
2021
2022
Under $1M
1,040
706
667
543
120
20
$1M-$2M
1,475
1,505
1,552
1,784
1,621
684
$2M-$3M
384
383
405
518
766
588
Over $3M
232
236
244
385
724
607
Totals
3,131
2,830
2,868
3,230
3,231
1,899

We’re not done with 2022 but there will only be another 80-100 sales to add to this year’s total.

Two thoughts:

  1. The recent buyers had to qualify for financing (if any), and with virtually all of them paying over $1,000,000, they are probably flush and not many will get spooked into selling.
  2. When only the rich can participate, we won’t be having as many sales – with hardly any opportunities for the regular folks who hope to buy under $1,000,000.

Yes, if pricing keep coming down, there will be more sales in the lower-priced categories. But how many more under $1,000,000 next year? Forty? 80? It’s very unlikely that we will get back to the 2021 number, let alone have hundreds of homes selling under $1,000,000.

Not only will the inventory be lower, but the closed sales will probably decline next year too.

NSDCC, Last Six Months

Yesterday a guy said he wasn’t interested in anecdotal evidence and just wanted to see the data.  But we were talking about the buyer demand in 2023, of which we have no data yet.

In addition, the data we do have doesn’t have to repeat itself or be a trend, because every month we have different houses selling.  It’s not like the stock indices that measure the exact same stock every day – in real estate, it’s a new set of variables every month.  It’s a miracle that each month looks as similar as it does!

But for those who want the numbers, here you go!

NSDCC (La Jolla to Carlsbad) Monthly Sales Stats

Date
# of Sales
Median Sales Price
Median SF
Avg DOM
Avg. $/sf
Med. $/sf
Jun
190
$2,350,000
2,710sf
23
$947/sf
$837/sf
Jul
155
$2,300,000
2,798sf
28
$925/sf
$830/sf
Aug
165
$2,150,000
2,642sf
36
$973/sf
$804/sf
Sep
135
$2,040,000
2,600sf
38
$910/sf
$793/sf
Oct
124
$2,212,500
2,909sf
43
$922/sf
$784/sf
Nov
109
$1,860,000
2,581sf
42
$821/sf
$739/sf

For the record, here’s the summary from June to November:

Sales: –43%

Median Sales Price: –21%

Average Days-on-Market: +83%

Average $/sf: –13%

Median $/sf: –12%

The stats are straight off the SD MLS, and I’m not sure how they calculate their Median $/sf because it’s not the median sales price divided by the median sf – but their numbers are close to that.

There has been a steady downdraft in pricing, led by sellers who stay on the market for 30+ days and then take a lowball offer.  As long as listings aren’t fully prepared, aren’t priced attractively, and are hard to show, the downward-pricing trend will continue.

Ideally, you want to sell your home in the first week or two that it is on the market.

Can sellers and agents adapt? Will they?

NSDCC October Sales, Preliminary

I’ve been hoping for 100+ sales per month the rest of the way this year.

Currently, the October count is 108, so it should get up to around 120 sales by mid-November.  Here are the monthly sales and pricing for 2022:

NSDCC Detached-Home Monthly Sales & Pricing, 2022

Jan
140
$2,828,988
$2,855,213
$2,234,944
$2,240,000
Feb
158
$3,063,331
$3,108,907
$2,149,500
$2,386,500
Mar
207
$3,247,251
$3,337,348
$2,400,000
$2,625,000
Apr
227
$3,190,161
$3,251,604
$2,350,000
$2,550,000
May
214
$2,941,080
$3,030,794
$2,350,000
$2,480,000
Jun
188
$2,871,956
$2,881,314
$2,297,500
$2,350,000
Jul
152
$2,892,729
$2,833,588
$2,272,000
$2,280,000
Aug
161
$2,953,967
$2,849,332
$2,200,000
$2,150,000
Sep
134
$2,652,892
$2,560,764
$2,134,500
$2,020,000
Oct
108
$3,168,167
$3,042,502
$2,250,000
$2,150,000

I noted last week that the September average and median sales prices were both 23% lower than they were in March. It looks like the final October data could end up being higher.

The average and median sales prices are easily affected by the types of homes that are selling.  The recent environment has had smaller, less-expensive homes selling, while the higher-end market has been languishing.

Let’s include more statistics to fill out the picture:

Month
Sales
Average SP
Avg $$/sf
Avg SF
Median SP
Med $$/sf
Med SF
Mar
207
$3,337,349
$1,028/sf
3,498sf
$2,625,000
$853/sf
2,800sf
Sep
134
$2,560,764
$911/sf
2,887sf
$2,020,000
$790/sf
2,598sf
Oct
108
$3,042,503
$931/sf
3,387sf
$2,150,000
$782/sf
2,840sf

While the October average and median sales prices make it look like we’ve turned the corner, once you analyze the house sizes and $$/sf, you’ll see that buyers are still getting more for their money today.

Unfortunately, none of the talking heads in the media will look any further than the median sales price.

Once their house-hunting vacation concludes in February, all potential home buyers will do is decide if the change in the median sales price supports their mindset about purchasing.

NSDCC Median $/SF

Instead of using the median sales price as a gauge, let’s look at the history of the median $/sf to help bring the size of the homes into the equation.

Thoughts:

I remember 2018 and 2019 being fairly flat and a bit of a struggle.  Rates had been in the 3% to 4% range during the 2015-2017 period, and once they got back into the mid-to-high 4s in the summer of 2018, pricing hit the skids.  Luckily, rates dropped under 4% in late-2019 which caused us to be optimistic about the selling season of 2020 – and you can see that pricing got off to a good start.

The Pandemic Stall caused a blip in April, 2020, but we recovered and charged into 2021.  You could say that local pricing took off like a rocket, rising 25% in five months:

Jan 2021: $559/sf

Jun 2021: $697/sf

Today we are under where 2022 started, and it could get worse. However, the median for the 38 sales closed this month is an impressive $823/sf, which is 4% higher than last month.

But we have a long way to go!

Speaking of a long way to go, Rob Dawg wanted to stir it up, like most Dodger fans.  We have been subject to endless taunting since making the playoffs, including Charlie Steiner suggesting that the Padres rivalry with the Dodgers would be like a nail having a rivalry with a hammer.

Just you wait!

Bob Melvin has engineered the greatest rope-a-dope since Muhammad Ali. Sacrificing the first game last night with Clevinger vs. Urias was ingenious, because Kershaw is washed up and due for a dud – and Darvish has been lights out.

The Padres win tonight, and then come home to the raucous crowd who hasn’t seen a playoff game in 16 years, and Petco Park will be rocking for Snellzilla. Then we got No-No-Joe for Saturday’s game and the Dodgers will have to bring back Urias early on three days rest and he won’t have enough.

This is the last chance to get on the Padres bandwagon!

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