Selling Your House During Coronavirus


I’ve been convinced for years that we can sell homes by video, and the coronavirus will present that challenge to us now. If agents can be handy with their phone, a decent representation can be made that should be enough to get buyers to make offers – and we’ll figure out the rest:


https://www.compass.com/listing/13689-winstanley-way-san-diego-ca-92130/482638905699812401/







MLS Allows Video

One of the most insane MLS rules prevents agents from including videos in the remarks.  The MLS police is afraid that agents will slip in their contact information, and buyers will rush to purchase direct from the listing agent – but they can do that anyway.  How hard is it to find a listing agent’s phone number in 2020?

Our MLS is temporarily allowing virtual tours and virtual open houses, but let’s hope it will be a permanent change.  The real estate world is well on the way to eliminating the buyer-agents that provide no value, and those that give good advice don’t have to worry about losing a client to a video message.

In addition, allowing video tours in the remarks would cause more agents to do them!

Coronavirus and Real Estate, Part 2

The panic ensues over the coronavirus, but people want and need to move too – especially as mortgage rates climb higher. What can we do to keep the real estate market hopping?

Here’s what can we do for home sellers.

Those who are concerned about strangers coming into their house should go ahead and move to their next home first. We can give you a Compass Bridge Loan to access up to 90% of your equity in your current home to purchase your next one, and we’ll front up to $50,000 for home improvements and staging to make selling your old home more effective. Let’s go this route on every home sold – it’s easier on you!

What can we do for home buyers?

The COVID-19 might be what finally gets agents to do video tours of homes.  Selling homes by video is a real possibility, and if listing agents just walked around the house with a camera like they were showing it in person, then every potential buyer could see it from the comfort of their own home.  If making a film makes you queasy, have your kids do it – they have no problem with producing videos.

This could also be the chance for home auctions to take hold.  After a few days go by and/or the video reaches 100+ views, then conduct an online auction to determine the winner. Then have that buyer view the home in person, keeping traffic to a minimum.

Or have buyers submit written offers after seeing the video tour, and if the seller permits, have only those contenders view the home in person.  Investment properties are regularly sold this way to minimize the impact on the existing tenants – you’ve heard the phrase, “Show with offer”.

Either way would reduce human interaction and possibly make home-selling MORE effective.

Buyers don’t necessarily need to see the home in person, either.

My buyers purchased this home and closed escrow without ever stepping foot inside. We also did a video of the home inspection, and between the two, the buyers got a full experience of what they were buying – and never saw the house in person until they owned it:

Either we can adopt new and improved ways to serve our clients and keep everyone moving, or we can sit at home watching the paranoia grow on TV.  It’s your choice!

From the doctor in charge of infectious diseases at Rady Children’s hospital:

 

Night Before

Once things cool down, this is what it’s like (above).

But the open-house extravaganza starts tomorrow at noon, and I like my chances!

It’s been shown four times by agents already, and a fifth couple rolled up when I was there today. Though they have an agent, I spent 30 minutes with them in hopes it might be the right fit.

We have everything going in our favor, and so far no one has complained about the price. For those paying attention, this extra height makes a big difference:

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