It gets tougher to sell your house every day. Why? Because the competition is so fierce. Sellers are doing more repairs, curb appeal, and staging......and it works. The non-staged homes are left for lowballing buyers who expect a discount - if you can even get their...
Listing Agent Practices
Open House Report
The weather was fantastic this weekend, and we had good traffic - 40+ people each day. You know you have a specialty product in a mostly custom area when the zestimates are bouncing around. Here is our zestimate history since Thursday. BEFORE ZILLOW INPUT on Thursday...
Kayla’s Korner
Our hot new listing in Leucadia on a quiet culdesac by the beach! Open House Saturday and Sunday, May 21 & 22 from 12:00-3:00pm! Saturday: Donna and Kayla Sunday: JtR ...
Kayla’s Drone
She's a natural:
Sunday Report
Another steady stream of lookers today at open house, and roughly the same as yesterday which makes for a total of 120+ visitors for the weekend. Most came with knowledge - online presence is critical! Though no one complained about the price, everyone is being very...
Home Staging
We have mostly older homes around the coastal region that tend to have a dated floor plan - and are filled with dated furniture! With so many to choose from on the high-end, staging is the most efficient way to create so distance between you and the competition. At...
Sell Before Open House?
The memo about realtors being super-heros is trickling through the masses:
Handling Multiple Offers
Our listing on Cherokee closed yesterday. It was the 2,527sf three-story house that backed to the I-15 freeway - the one where we had 200+ people attend the open house. The final tally at the Zillow page was 3,745 views, and 77 people had saved it as a favorite...
Selling a Tenant-Occupied Property
Back in the day when things used to be civil, you could sell a home that was occupied by a tenant. But in today's environment, it is better to wait until they vacate, and then put the house on the market. Here's why: The elevated urgency of today's market causes a...
Noncitizen Realtors
Yesterday, Tom Ferry mentioned that 50% of licensed agents haven't sold a property in the last year. Enough already! An excerpt: The Golden State opened the gates to real estate licensing for undocumented immigrants in January 2016. Noncitizens are now able to apply...