Why Hire Us To Sell Your Home

Are you thinking about selling your house and wonder how to select the best listing agent?

You will hear a lot of song and dance, but all that matters are RESULTS!

This is our listing history from the last 18 months.

We have resisted the urge to hire lots of agents to pump up the numbers. We’re the same group of six dedicated team members (+Kayla in Manhattan) who work diligently every day to sell our listings for the most money and the least inconvenience to our sellers via our personal, hands-on attention.

Last 25 Listings:

Monthly Average: 1.4 listings sold per month. Our goal is 2 per month this year.

SP/LP Average: 100.6% (take out Springer and it’s 99.0%)

Average Market Time: 14.4 days-on-market

You can cull these same statistics on any agent from their Zillow profile (on mine, you will see that Richard’s listings are included there but they aren’t on the list above).

What doesn’t matter:

Being the Neighborhood Expert: An agent that has lived in the area for a long time sounds nice, but what are their RESULTS? Do they have a solid skill set? Have they been successful in getting sellers to the finish line over the last 18 months?

The Brokerage Who Employs Them: Selling homes is an individual sport – your agent’s skill in getting sellers to the finish line is all that matters.

They Are A High-End Agent: Their number of sales is a better gauge of their skill set, and how successful they are at getting sellers to the finish line. They might have a ‘network’ of affluent friends, but 98% of them aren’t moving this year.

What matters most is the listing agent’s ability to present an attractive home, craft a compelling case on the home’s value, and politely convince the buyers and buyer-agents in a way that causes them to buy it.

We sell homes in every price point and in every area. On the list above are homes in Temecula, Mission Viejo, and Los Altos!

We can help you too!

 

New Blog Host (Again)

If you see any messages like this one above, please send it to me. I never have ‘scheduled maintenance’ going on – it can only be a problem with the company that hosts this blog. Thanks!

I have changed blog hosts again, so hopefully there won’t be a problem and everything runs smoothly.

The only question left is whether I should delete most of the 11,871 blog posts to improve performance. I have copied the entire blog so Natalie can go back and write a book some day, so this week we’re going to trim the number of blog posts down to 1,000 or less.

If you’re having trouble sleeping, they are all (poorly) indexed here for now!

Stale Factor

I think most agents would agree that once their new listing has been on the open market – and unsold – for two weeks, the action dies down considerably.

Then the showings, if any, become vague and laborious because all of the motivated buyers have already seen it and passed. All that’s left is the occasional newcomer to the game who just begun their journey of learning the market. Or it’s a buyer-agent who is using this listing to set up the showing, and selling, of the better-priced home down the street or around the corner.

It’s made worse by the lack of quality buyer-agents. The older agents can’t keep up any more, and they have been retired – whether they know it yet or not. The kids don’t have enough experience or training.

The marketplace has been reduced to a single sentence. “Do you have any questions?”

The buyer’s answer is almost always the same…..”No”, and off they go.

The only thing left to wonder is whether there will be any negative impact from unsold listings stacking up everywhere. Will it bother the buyers who are still engaged?

Will they forget all about them, or come back later and lowball them?

Because lowballing is such a forgotten sport, I’ll guess that we will just get used to unsold listings laying around. Rancho Santa Fe is slowly getting back to its pre-covid norms of having a 10:1 ratio of actives-to-pendings (78:12 today), and it doesn’t appear to bother anyone. It’s accepted.

Because I feel the need to analyze everything, I’m going to institute a new gauge today and follow it over time to see the impact.

It looked like we were going to have 400 active listings between La Jolla and Carlsbad by the end of February. We haven’t quite hit it yet (though if you count the off-market listings, we’re well over 400 today).

Let’s call the new gauge the Stale Factor:

NSDCC Active Listings: 391

NSDCC Active Listings with 15+ days-on-market: 281

We have 281/391 = 72% of the active listings have been on the open market for more than two weeks.

It seems like a lot, doesn’t it?

Let’s see if the spring selling season starts picking up and the percentage goes down…or not.

Over List, February

A nice pop in the percentage of sales closing over their list price – much like last February.

Last year, the peak month was March, and then it dropped in half by summertime.

NSDCC Monthly Sales & Pricing

Sales last month didn’t get close to last February, but the pricing held up. It wasn’t because there weren’t the houses to buy – the inventory was higher YoY.

It’s because fewer homes for sale were worthy of purchase.

Here was the big winner that sold for 40% OVER THE LIST PRICE. The buyer was from Mountain View, CA:

https://www.compass.com/listing/2223-calle-guaymas-la-jolla-ca-92037/1759448383857096161/

Other examples:

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