Bill is showing a 9.4% decrease in SD May sales, year-over-year.
But around the north coastal area, sales have been holding up. The NSDCC sales in May were +7% YoY, and for the first five months, it’s +6%! We can live with those!
The number of off-market sales (which are a part of the total sales count in green) continues to be muted. They might increase a bit if we ever have another frenzy, but with these market conditions, buyers are too cautious.
P.S. Is your life full of Ups and Downs? Now you can live right on the corner:
JB is predicting that the local appreciation will be positive for the next few years, though not by much. Zillow thinks the same thing, and if it bounces around in a tight range for the next 3-5 years, it probably won’t surprise many.
It means there won’t be much, if any, benefit in waiting – for buyers or sellers. Rates aren’t going down significantly, and America minted 379,000 new millionaires last year, or more than a thousand each day – combine that with the generational wealth transfer and the buyers’ ability to purchase should be there.
Could there be a boomer liquidation event? It’s probably the biggest threat to pricing, and it could pick up speed in areas where several boomers are aging in place. But how can you time that?
Buy when you find the right house, and sell when you have good comps and low competition!
Carmel Valley going down? I’ll have to see it, to believe it!
I know that Brian Wilson died but Sly had a bigger influence on my musical upbringing. Not only was his greatest hits cassette was the first one I ever bought, but later I met Rich Romanello who was their first manager and one of my favorite clients of all time. He promoted Sly and The Family Stone when they first got started in San Francisco and made them into a world-wide juggernaut that was the basis of R&B music for decades to come.
Usually, the lowball season is limited to the 4th quarter each year. With the excess inventory today, some buyers will be attempting to get a deal now.
Buyers – Where do you start? Getting a deal on a fixer can be counterproductive because of the time and money needed to get it back in shape – and you end up with a retail investment that dominated your life. But if it’s in a superior location, it might be worth it.
The market is healthy enough that the creampuffs are going to get good or great offers from the less-informed. If you like the home and don’t mind paying retail, then battle it out and maybe you will get lucky and be able to shave a couple of bucks off the list price.
But if you want to lowball, the best chance of getting a deal is on the aged listings – those that have been on the market for more than 30 days.
The best sign of a motivated seller is one that has already lowered their price. They are aware that their pricing isn’t working, and might be more receptive/motivated to listen to your lower offer.
Pick on vacant houses, especially those with a hefty mortgage.
Offer a quick close, and other sweeteners to offset your low price.
It’s likely that you will have to make several offers before landing one, but if you have the time, go ahead. The hope of holding out for a superior property will likely out-weigh your willingness to risk it all on one that might seem discounted today.
Sellers – Are you kicking yourself for not selling when rates were 3%? Why? Pricing is BETTER today than it was in 1Q22, the peak of the covid frenzy.
But let’s say a buyer is willing to cash you out in three weeks, but only if you knock 10% off your list price. If your home has been on the market for more than 30 days, we already know that the price is at least 5% too high, so the 10% discount is only slightly under market – and it could be retail by the end of the year.
Nobody is asking you to go back to 2021 pricing (and that pricing sounded fantastic in 2021, just four short years ago). At worst, the buyer is asking you to go back to 2023 pricing when there was a little dip.
You really ought to consider it.
Oh, ok you want to hold out for the extra couple of percentage points? You will need lower rates and/or less competition, and neither of those are likely this year or next. Yes, Trump will replace Powell in May, 2026 and rates might go down to 6% or less. But the likelihood of 1-2 of your neighbors taking a lowball offer is high, and their reset of the comps will thwart any future benefit of slightly lower rates.
Somebody in your neighborhood is going to take a lower offer. It might as well be you. Sell for less now, or sell for less later – your choice.
Hunch: ‘Rebalancing’ might take longer than expected.
Executive Summary
San Diego housing market exhibits a pronounced -2.38% YoY price decline with 3,245 unit surplus inventory, creating a buyer-favorable landscape with 29.6% of listings showing price cuts (+50.3% YoY) – significantly outpacing the national increase of 17.4%. Market segments reveal contrasting realities with strategic pockets of opportunity.
Rating and 12-Month Price Forecast: Parcl Labs initiates coverage of San Diego with a Bullish rating, forecasting a 12-month price of ($596.1/sq ft, +3.1%) – just clearing our 3% threshold for a bullish designation. While a 29.6% price-cut share currently indicates buyer leverage, this Bullish outlook anticipates a market shift, supported by ongoing rebalancing. We will review this forecast if current headwinds persist.
San Diego’s absorption rate has fallen to 0.482 as supply (6,262 units) substantially outpaces demand (3,017 units), creating a 0.537 supply-demand gap – significantly wider than the national gap of 0.326. Price cuts have reached a 12-month high at 29.6%, signaling accelerating market rebalancing.
Extreme submarket divergence exists with premium ZIP 92129 showing severe correction signals (supply +137.5% YoY, prices -9.0% YoY) while Imperial County demonstrates robust appreciation (+41.5% YoY) against San Diego County’s -1.1% YoY price decline.
ZIP-level data exposes the most pronounced correction signals in premium neighborhoods, with ZIP 92129 registering a 137.5% supply increase against a 7.0% demand decline, creating a 144.5% market gap that has driven prices down 9.0% year-over-year to $1,351,000. This premium market deterioration contrasts sharply with pockets of resilient demand in ZIPs 92117, 92114, and 92056, which registered exceptional transaction growth of 28.4%, 19.8%, and 15.1% respectively. These localized demand growth areas represent tactical opportunity zones for investors seeking counter-cyclical appreciation potential amid the broader market deceleration, highlighting the importance of granular sub-market analysis in the current transitional environment.
Mid-market property segments command significant yield premiums over luxury (Mid-Century Starter: 5.28%, 1980s Suburban: 5.17% vs. Luxury Estate: 3.64%), with Vintage Family homes showing persistent buyer advantage (supply-demand gap: 0.1203) as other segments approach equilibrium.
The number of homes for sale between La Jolla and Carlsbad is 15% above the highest count in 2024 – which was in mid-July.
Where will we be next month?
I thought many would be giving up by now, but instead more are pushing to get out. Are they aware of the difficulty, and that half won’t be selling this year?
The current chaos combined with the decline of the buyer-agent is causing buyers to stay on the couch – unless they see a compelling deal online. With high rates and prices, you can’t blame them for being very picky!
Yet there are still lucky sales happening. Ones that you wouldn’t think had any chance of selling but they end up closing over list anyway with a buyer-agent who has only closed 1-2 sales in the last 12 months. It is a very treacherous environment!
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A+ thank you
Lisa Tuomi
June 11, 2025
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Many years ago, we purchased a home in Carlsbad, using a realtor that was recommended to us - Jim Klinge. Fast forward to 2025, we recently had the privilege of selling 2 homes in Carlsbad, CA and didn't hesitate to reach out to Jim and Donna Klinge of Klinge Realty Group to guide us through the sales. The transactions were very different, each with its own unique situation, opportunities and challenges. From start to finish, Donna and Jim helped navigate the pre-sale preparation, the listing, showing of the house, buyer negotiations, the final close and all of the paperwork and decisions in between. What stands out with both transactions is the professionalism of Jim and Donna (and their team), wonderful communication (timely, relevant, concise), their deep understanding of market dynamics (setting realistic expectations), their access to top-notch contractors, and last, their ability to guide us across the finish line successfully. We wouldn't hesitate to use Jim and Donna in the future and highly recommend them for anyone looking to buy or sell a property in North San Diego County.
Jerry Meyer
March 28, 2025
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We sold a home with Jim and Donna and from beginning to end they were consummate professionals. Their initial walk through the property resulted in a list of items to be repaired or updated. They supplied a list of vendors and job quotes to do the repairs and updates. We originally wanted to sell ‘as is’ and just get it over with. They gave us a selling price for ‘as is’ and options for doing a few updates/repairs to doing it all with the selling price for each option. We agreed to do all they suggested and we sold for the exact price they predicted. For every dollar spent we got back more than $2 back in the selling price. And they got that price in a rising interest rate environment! Donna and Jim are extremely detailed and guide you through ever aspect of the sale. There were no surprises thanks to their guidance. We couldn’t be more pleased with their representation.
Thank you Donna and Jim,
Jerry and Mary
Heather Quejada
March 27, 2025
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We have known Jim & Donna Klinge for over a dozen years, having met them in Carlsbad where our children went to the same school. As long time North County residents, it was a no- brainer for us to have the Klinges be our eyes and ears for San Diego real estate in general and North County in particular. As my military career caused our family to move all over the country and overseas to Asia, Europe and the Pacific, we trusted Jim and Donna to help keep our house in Carlsbad rented with reliable and respectful tenants for over 10 years.
Naturally, when the time came to sell our beloved Carlsbad home to pursue a rural lifestyle in retirement out of California, we could think of no better team to represent us than Jim and Donna. They immediately went to work to update our house built in 2004 to current-day standards and trends — in 2 short months they transformed it into a literal modern-day masterpiece. We trusted their judgement implicitly and followed 100% of their recommended changes. When our house finally came on the market, there was a blizzard of serious interest, we had multiple offers by the third day and it sold in just 5 days after a frenzied bidding war for 20% above our asking price! The investment we made in upgrades recommended by Jim and Donna yielded a 4-fold return, in the process setting a new high water mark for a house sold in our community.
In our view, there are no better real estate professionals in all of San Diego than Jim and Donna Klinge. Buying or selling, you must run and beg Jim and Donna Klinge to represent you! Our family will never forget Jim, Donna, and their whole team at Compass — we are forever grateful to them.
Lou F
March 27, 2025
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WeI had the pleasure of working with Klinge Realty Group to sell our home in Carmel Valley, and I cannot recommend them highly enough!
Jim and Donna demonstrated exceptional professionalism, offering expert guidance on market conditions and pricing strategy, which resulted in a quick and successful sale.
Communication was prompt and we were well-informed throughout the entire process.
For anyone looking for a dedicated and knowledgeable real estate team, look no further!
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William Sams
March 25, 2025
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Donna and Jim Klinge of Klinge Realty Group have our highest possible recommendation. From Donna and Jim’s first visit to our house through closing their advice and counsel was candid and honest in all dealings. They kept us fully informed throughout the process. The house sold less than three days after listing with a two-week closing. My wife and I have sold several houses during our lives. This was by far the best experience. Klinge Reality is a premium service realtor. You can’t make a better choice for someone to sell your home fast and for top dollar.
Emily Hernandez
December 29, 2024
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Donna and Jim provided exceptional support and professionalism throughout the entire process. We couldn't have been happier with their efforts. They made our house shine, and thanks to their expertise, it sold above the listing price in the very first weekend! Truly a fantastic experience from start to finish.
Jesus Adrian Sahagun
November 11, 2024
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This year has been difficult on our family, mainly due to having to sell our home. Thankfully we knew God had a plan for us and working with the Klinge team was a key part of it. It was an obvious decision to work with them again after such an amazing experience when purchasing the same home we needed to sell. The challenge was, how will we do this in so little time with so much going on? Jim and Donna held our hand every step of the way. Whenever an unexpected issue arose they found and provided a solution. Never once did we feel pressured to make a decision and the Klinges were always reassuring after providing the information that the decision was ours to make. Despite the curve balls, they never panicked and exemplified the “can do” attitude, making us feel optimistic and taken care of. Their expertise and professionalism was superb. But of all the reasons to work with the Klinges, the most impactful and valuable is their compassion and genuine care for their clients. We pray that we can one day purchase our forever home and you better believe that Jim and Donna will be representing us - as long as they will have us of course. Thank you again Klinge team! Your execution, experience, and care are unmatched.
SABIHA PASHA
July 23, 2024
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Jim and Donna were fantastic! Jim understanding my needs, recommending potential places, pointing out the pros and cons of each property was invaluable. Then when the offer was accepted Donna’s organized guidance through the inspections, paperwork etc made the whole process seem effortless.
So grateful that I had them on my side!
Anu Koberg
July 13, 2024
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We first found Jim through his blog at bubbleinfo.com, which really showcased his knowledge of SoCal real estate. Since then we've done three transactions with Jim and Donna, and they are an incredible full service agency, with Jim's deep market insight and Donna's deft contract and project management. We trust them implicitly in their analysis and strategy, which is based on years of experience. They're always available and on top of things, and we strongly recommend them to anyone.
