Discounting Realtors

Tom Ferry is real estate’s #1 educator, and he and his staff are coaching realtors around the world.  He was gracious enough to allow me to run his latest video below, where he discusses the developing trends in the business:

Right off the bat, he mentions Commission Compression, and that he thinks 60% of the agents will soon be discounters.

I totally agree, and would like to expand on that point.

We’re not talking about the agent who shaves a half-point to bring a buyer and seller together. Instead, it’s those who are ‘buying the business’ – the agents who advertise their reduced commission rate to attract new clients.

In the internet age (where you can get pretty much any product you want with a couple of clicks), the consumer’s investigation time tends to be much quicker – and less thorough, especially in the house-selling business that is loaded down with pre-conceived ideas about how it works.

Will consumers be more thorough about investigating agents?

They haven’t been, and it’s doubtful that will change now.

Discounters could blame the consumers – people want a discounted rate!  But regardless of the commission rate, agents have a fiduciary duty to the sellers to explain the whole picture.

We already saw last week that the NBER guys think there is a conspiracy by other agents about not showing homes with discounted commissions.  Not mentioned was whether those listings agents who openly advertise their discounts are despised by others in the industry.

In the haste to hire an agent – or to get hired – the fiduciary duty to explain the benefits and burdens to the seller will likely get trampled.

Click below for more Tom Ferry videos and blog – which are fantastic for realtors (I’m not a TF client):

http://www.tomferry.com/tomferryshow-episode-34/#more-14647

Peak Pricing?

Case-Shiller San Diego history

Above is a graph of the San Diego Case-Shiller Index for the last ten years.

How much higher can it go?

1. The highest reading was 251.71 in March, 2006.  After that, the index dropped 42% in three years, bottoming at 145.70 in April, 2009.  We have gotten about 61% of that back since.

2. Our most recent index of 210.58 is 16% lower than the peak. The no-doc funny money was probably accountable for the entire 16% difference, if not more.

3. According to the BLS, local prices only rose 0.8% in the last year, and +1.9% less food and energy.  Inflation probably isn’t going to drive home prices higher in the near future.

4. It will be unlikely to see mortgage rates go down anytime soon.  Expect a holding pattern in the low-4 percent range.

What could drive prices higher?  Low inventory is about the only answer, and buyers are tired of hearing it.  The Case-Shiller graph shows some sputtering lately, and it has only been interrupted by rates dipping back into the 3s. Without that, prices would be, and should be, flat at best.

NSDCC August Sales

laborday beach

Statistically, our local market is holding up.  Average and median pricing will bounce around, but the number of August sales was decent.

The year-over-year sales increased on the lower end, but the total month-over-month decline was sharper this year.  Last year the total August sales were 9% lower than July, and this year they were -17%.

NSDCC Detached-Home Sales, August – Under $1.2M

Year
# of Sales
Avg. $/sf
Avg. DOM
Median SP
2012
210
$316
71
$736,750
2013
227
$381
33
$836,000
2014
144
$392
34
$840,000
2015
156
$380
32
$824,500

NSDCC Detached-Home Sales, August – Over $1.2M

Year
# of Sales
Avg. $/sf
Avg. DOM
Median SP
2012
88
$535
91
$1,956,050
2013
97
$570
56
$1,586,740
2014
102
$653
60
$1,662,500
2015
102
$613
65
$1,779,000

The affluence is astonishing – 926 houses have sold this year over $1,200,000!

Latest 1031 Attack

trump

From Bloomberg – hat tip GM:

LINK

Billionaire Donald Trump, who built his fortune in real estate, told Bloomberg Politics this week that he wants to raise his own taxes. One way to do it is a bipartisan proposal that would blow up one of the real estate industry’s favorite tax breaks.

The break, known as the like-kind exchange or “1031” for the tax code section it comes from, lets real estate owners sell one piece of property and buy a new one soon afterward without paying any capital gains taxes on the profits from the sale. The result is an ever-increasing pile of deferred capital gains, taxed only whenever there is a final sale or, better yet, never taxed as income at all upon death.

Read full article here:

LINK

Music Still Playing

sept 2015

There was a time at the end of the last boom when the new list prices hit hyper-speed, and it was such a turnoff to buyers that it seemed like they gave up.  I remember a similar feeling back in 1991 too.

The crazy part is that the new listings that are reaching for the moon are making those listed 2-3 months ago look like deals!

Commission Conflicts

kayla 010

Do realtors steer buyers to listings that pay higher commissions?  This new study by NBER says we do – I chimed in at the comment section:

http://www.notorious-rob.com/2015/09/nber-study-conflicts-of-interest-and-the-realtor-commission-puzzle/

Maybe it’s my rose-colored glasses, but doesn’t it seem like every issue facing realtors can be solved with the auction format?

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