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Are you looking for an experienced agent to help you buy or sell a home? Contact Jim the Realtor!

Jim Klinge
Cell/Text: (858) 997-3801
klingerealty@gmail.com
701 Palomar Airport Road, Suite 300
Carlsbad, CA 92011


Category Archive: ‘Staging’

Pop-Up Staging

staging

This might work at the entry level, but higher-priced homes deserve the full treatment:

Pop-up staging, a new, inexpensive method that can eliminate the cost of not only hiring a stager, but also renting, transporting and storing décor and furniture. Flat-pack pieces made of lightweight materials like cardboard and corrugated plastic “pop up” in each room, effectively setting the scene as real housewares (and stage productions!) would.

One pop-up sets provider, Dandy Pack, purveys slip-covered cardboard furniture sturdy enough to withstand 1,000-plus pounds without collapsing. The company’s starter kit, which includes a full/queen bed, a sofa, an oversized chair and an ottoman, costs $1,031. The pieces, which ship in as few as two business days, can be assembled by the listing agent or the seller, further controlling costs.

http://blog.rismedia.com/2016/set-selling-scene-pop-staging/

Posted by on Aug 20, 2016 in Jim's Take on the Market, Staging | 2 comments

Taller Walls

We’ve talked about the importance of staging, but there are other simple things you can do to improve your look.

Rooms with low ceilings can feel smaller and darker than they actually are.  Here are some great ideas to offset that feeling!

http://www.contemporist.com/2016/06/20/11-ideas-for-making-a-room-feel-taller/

taller walls1

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taller walls3

Read full article here:

http://www.contemporist.com/2016/06/20/11-ideas-for-making-a-room-feel-taller/

Posted by on Jun 21, 2016 in Jim's Take on the Market, Staging, Tips, Advice & Links | 0 comments

Home Staging

We have mostly older homes around the coastal region that tend to have a dated floor plan – and are filled with dated furniture!  With so many to choose from on the high-end, staging is the most efficient way to create so distance between you and the competition. At this point, I think buyers expect it too.

BEFORE

staging

AFTER

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http://www.latimes.com/business/realestate/hot-property/la-fi-hp-0514-home-staging-20160514-story.html

An excerpt:

After a walk-through of Schaeffer’s 6,500-square-foot home, Marshall suggested simple fixes: a paint job to remove the wild colors on the walls, removing odd-colored carpets from the rooms and sprucing up the landscaping.

She also swapped out Schaeffer’s colorful furniture for contemporary seating and accessories in more modern white and chrome but kept a few pieces such as coffee tables or simple artwork that wouldn’t be too distracting. Marshall calls this a partial staging, where a few pieces from the owner are retained.

Once done, the home — which Schaeffer spent about $30,000 to stage — was ready for its second debut.

“After she did the staging, we started getting multiple offers,” Schaeffer said. “I got more than I imagined.”

The property, which was listed at $5.2 million, sold for $5.5 million in fall 2014.

A good stager will help a home — not the homeowner — look its best.

“The furniture, accessories and artwork we choose are meant to help enhance the finish of the counters, the color of the walls and floors — everything that you’re buying in a home,” said Marshall.

Though home staging seems very much like interior design, it isn’t, said Meridith Baer, a grande dame of the home-staging industry who has worked with Kanye West, Bob Dylan and Harrison Ford.

“It’s not meant to reflect the style of the clients. It’s not really about them; it’s about selling the home.”

So, that bobbleheads collection? Or that awkward family portrait you have hanging in the living room? That’s all got to go.

http://www.latimes.com/business/realestate/hot-property/la-fi-hp-0514-home-staging-20160514-story.html

Posted by on May 15, 2016 in Jim's Take on the Market, Listing Agent Practices, Staging | 0 comments

Staging Is Good For Photos

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A professionally-staged home probably makes buyers feel a twinge of misrepresentation, but all the more reason to get good help!

http://www.cnbc.com/2016/04/14/setting-the-stage-to-sell-your-home.html

Ask most real estate agents and they’ll tell you that the toughest conversations they have with their sellers are about price and presentation. But let’s put price aside and talk decor.

Everyone is his or her own Martha Stewart, and who wouldn’t want to see beautiful pictures of our loved ones on the mantel? Answer: potential buyers. They don’t want to see your babies, your knickknacks, your artwork or even those adorable macramé potholders you and your daughter made that rainy afternoon a decade ago.

Savvy real estate agents will tell sellers to clean up, clean out and put away most personal items. The idea is that house hunters should be able to picture themselves — and not you — in your house. Odd artwork, even though it’s not staying, is off-putting.

That is why, in a market where picky buyers want move-in ready real estate, staging is becoming more and more the rule.

Staged homes spend half as much time on the market than non-staged homes, according to Coldwell Banker Real Estate.. What’s more, those staged homes on average sell for more than 6 percent above asking price.

The seller “gets probably 10 times what they put into it,” according to Mary Lynn White, a real estate agent with Evers & Co. in the Washington, D.C., area. “I call it aspirational selling,” she added. “Buyers think they’re going to live the way the house is set up.”

The staging is actually more for the pictures than for the people walking through the home. That is because the vast majority of buyers search online and scan the interiors of homes they want to visit. A good set of pictures will draw more buyers, and those pictures should show pretty and pristine spaces.

Read full article here:

http://www.cnbc.com/2016/04/14/setting-the-stage-to-sell-your-home.html

Posted by on Apr 14, 2016 in Jim's Take on the Market, Staging | 3 comments

Home Staging in 2016

pillow ironing

Higher prices bring more expectations, and today, buyers want to be dazzled.  Staging really helps with the oddball floor plans or houses full of clutter, but should every seller do it?

http://www.nytimes.com/2016/01/24/realestate/home-staging-new-york.html?

An excerpt:

Homeowners, reluctant to spend the money or admit that their decorating choices might not be catnip to buyers, are often loath to pay strangers to impose their tastes on their premises.

But as staging has evolved over the past decade, many real estate professionals say it has become more important — and more sophisticated — than ever.

“It always makes a difference, and is essential in this market,” said Richard Balzano, an associate broker at Douglas Elliman Real Estate who frequently refers his clients to stagers and even pays for the preliminary consultations.

In the past, many stagers focused on decluttering and implementing minor tweaks in furnished homes. Or they appointed vacant apartments with basic rental furniture to prove that rooms were large enough for regular sofas and queen-size mattresses.

Today, they are increasingly tackling all-out transformations that aim to present compelling contemporary design, while projecting a complete aspirational package.

“It’s not just about solving a problem now, but much more about presenting a lifestyle to prospective buyers,” said Jane Saidenberg, the design director of Studio D, a staging company with offices in New York and San Francisco. “People want it to look like a shelter magazine, or like something they’ve seen on TV. It’s more elevated than it has been in the past.”

Read full article here (with 200+ comments since Frday):

http://www.nytimes.com/2016/01/24/realestate/home-staging-new-york.html?

Posted by on Jan 24, 2016 in Jim's Take on the Market, Listing Agent Practices, Staging | 0 comments

Staging Tips for the Senses

stagng

Good thoughts on appealing to all five senses – I especially agree with keeping the scent and music volume in check:

http://blog.rismedia.com/2015/staging-tips-five-senses/

Staging a home for sale is all about inspiring your buyer, and their senses are the avenue by which you connect with them. French novelist Honoré de Balzac once wrote “love is the poetry of the senses,” and specifically touching on each sense when staging a home creates atmosphere that inspires just that kind of poetic love. No matter the size or style of the home, there are a whole range of small things you can do to make it more appealing to aspiring homeowners (and help you lock in a sale!) Here’s how to get started:

Read full article here:

http://blog.rismedia.com/2015/staging-tips-five-senses/

Posted by on Jan 7, 2016 in Jim's Take on the Market, Staging, Tips, Advice & Links | 0 comments

Did The Staging Work?

 

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More notes on staging and its effect on sales.

Staging delivers a great first impression – it’s probably worth it for that.  But staging is just a component of the overall package needed to sell a house – especially for top dollar.

Examples from the weekend:

1. An agent called me on Saturday morning to tell me her client was gushing over the home on Via Mariposa, and they were going to make an offer.  But nothing happened, so I pinged her on Sunday morning.  She got back to me on Sunday night, and said her client re-considered, and decided not to make an offer.  In her case, the staging wasn’t enough.

2.  A lady asked me at open house, “I wonder what this house looks like without the staging?”  Some buyers want to see beyond the staging.

3.  Kayla said, “I’m not a big fan of the blue/teal color combination”.  The staging will have a different impact on different people.

4.  An example where staging really paid off was with the out-of-town buyers. There were multiple out-of-towners viewing homes via FaceTime, Skype, and video – the staging has to have a positive impact when you are looking at a small screen from afar. The eventual winner at Via Mariposa was one of them – a family member saw it in person, and online photos and video did the rest.

I am comfortable with buyers making informed decisions based on video/FaceTime actions.  People trust the smartphones for everything else in life, might as well use it to buy a house!

Staging got the ball rolling, and got buyers engaged.  But the rest of the house had to look sharp, and the price had to be attractive too.  There were about 20 showings of that house over the first four days on the market, and we had three written offers.  For seventeen buyers, the staging wasn’t enough.

After offers are submitted, the end result doesn’t just happen by itself. I’ll take the credit for giving every buyer a fair opportunity to step up and pay top dollar for the home, and guide it over list price.  It’s the talking to people that makes the sale!

Posted by on Jun 29, 2015 in Jim's Take on the Market, Listing Agent Practices, Staging, Tips, Advice & Links | 5 comments