More on Home Staging

by Jim the Realtor | Apr 26, 2018 | Jim's Take on the Market, Staging, Tips, Advice & Links, Why You Should List With Jim | 1 comment

From Realtor Magazine:

Real estate shopping requires a buyer’s imagination. As a real estate professional, you want open-house guests to be able to picture the household as if they’ve already moved into the property. That’s why staging can make all the difference in the world, especially for an empty house, says Desare Kohn-Laski, broker-owner of Skye Louis Realty in Coconut Creek, Fla.

If you’re having a tough time convincing sellers that staging a vacant home is worth it, here are four compelling reasons that Kohn-Laski shares with her clients.

1. Staging plants the idea that a home could be theirs. Buyers will make a good offer at first sight if the mood of a property says, “This could be your next home.” Whether it’s a townhome, condo, or single-family property, Kohn-Laski says it’s worth it to present a home in the best, most inviting light possible.
2. Staging puts room dimensions into perspective. This point is important for both listing photos and for showings. “Without anything in it, a buyer will be clueless in differentiating the size of a room even if you give its area measurement,” Kohn-Laski says. “But with some furnishings in it, there will be reference points to at least give them an estimate that this room is actually larger than the other one.”
3. Staging emphasizes the positive aspects of a home. Imperfections in walls, floor bumps, missing details in built-in cabinets, and small closets tend to get more attention when there’s nothing else to look at in a vacant home. It’s tougher for buyers to imagine the view from the couch, the dinners at the dining room table, or the cookouts on the back deck.
4. Staging curbs negative presumptions. According to seller’s agents, Kohn-Laski says, an empty house typically gives an idea of financial crisis, divorce, and personal problems. Staging dissuades negative assumptions about the sellers, she adds.

My thoughts:

Staging a home with attractive furniture and artwork helps buyers envision the possibilities, and give a boost to the online photos, which stimulates more interest.  It’s one of the best things to ever happen to home sales:

1. Staging enables resale homes to imitate the model-home look.
2. For buyers who wanted new, a staged resale home might be close enough.
3. A staged home compares more favorably to a non-staged home, and can compete with new homes.
4. HGTV shows have trained buyers to expect staging.

For those who want to ensure a good first impression, staging is an ideal option.

Bathroom Tips

by Jim the Realtor | Mar 23, 2018 | Jim's Take on the Market, Staging, Tips, Advice & Links, Why You Should List With Jim

From realtor.com:

It may not be the grandest room in the house, but the bathroom is one of the most important when it comes to selling your home. Buyers want as many bathrooms as they can afford, and they want them pristine. So, if you’re getting set to host an open house, it’s time to spiff yours up! Here’s exactly what you need to do to get it ready:

Clean everything. You know this already: There’s nothing worse than walking into an open house and finding mildew, scum, hair (or worse) in and around the tub, toilet, and sink. Give your bathroom the kind of deep cleaning you’d usually reserve for when the in-laws visit. Ask yourself, “What would Martha Stewart think?” No rings around the tub, no soap scum on the shower door, no beard clippings in the sink. Use a mix of vinegar and water in a spray bottle to make mirrors sparkle—it’s an old-school recipe that gets fabulous results (just remember to wipe away streaks with either newspaper or a microfiber towel).

Hide your toiletries. That means toothbrushes, contact lens kits, loose makeup containers, hairspray bottles—anything that could clutter up your countertop goes into the medicine cabinet, under the sink, or wherever it won’t be seen.

Then put out nicer ones. Now is the time to break out those triple-milled imported soaps, or a nice handsoap and lotion duo. Think hotel bathroom.

Remove prescription drugs. We can’t stress this one enough. If you have a medicine cabinet full of allergy meds, sleeping pills, or anything else your doctor may have prescribed, either lock it in a safe or take it with you when you leave during the open house.

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