How about the agents who deliberately over-price their listings? It's not the mean and nasty 'deliberate'; it's more of a friendly wink and a nod. Sellers want more money, not less, and it's irresistible for them to hire the agent who quotes them the highest price....
Listing Agent Practices
Newer One-Story with View
Richard has a new listing in the Stone Canyon gated community high in the hills of San Marcos. We've contemplated just being one-story specialists, but there aren't enough of them coming up for sale! We also have it as a Coming Soon listing on Zillow....
Making a Lower Offer
It is rare in today's market that you will find a truly motivated seller that will give it away (discount more than 10%). Of the NSDCC sales closed over $1,000,000 in the last 30 days, the average sales price has been within 5% of the average list price. Does it hurt...
Real Estate Goes Hollywood
This was the best of the 40+ house videos on this guy's YouTube channel - and the only one from San Diego (the others were corny). This condo sold for $2,330,000 in 2014, after selling for $3,000,000 when new in 2007: https://youtu.be/w9zPUlk9lJU...
JtR Listings
The blog features our new listings, and I really should do more follow-up to show the results. Here is a summary of how four of them turned out this year!
Open House Report
When selling a custom beach house, or any house that has a smaller pool of buyers, you can't leave anything up to chance. Great staging, mass exposure, vivid photography and video, and an agent who recognizes the positives - and can sell them:
Realtor Video
Are you wondering where realtors might take this video thing? Here's one angle, from Canada - hat tip sm! Real estate agent Vanessa Shelley had a vacant home and, it seems, a lot of time on her hands. The result? A promotional real estate video that has to be seen to...
Sellers Spying on Buyers
This is probably happening more than we think: http://www.realtor.com/news/trends/buyers-under-surveillance/ Surprise, home buyers: You might be on hidden camera. You may believe you’re having private discussions about the merits of a homeowner’s wallpaper, the ugly,...
Broker Preview
After I pitched it at two different sales meetings, we had 30+ people come to the broker's open house today. All we need to do is find the buyer who needs multiple master suites, and appreciates the location/view. Prediction: Someone from Klinge Realty finds the...
Real Estate and Airline Miles
They will still need great agents to produce the best results! Buying a home will probably be the biggest purchase of your life. Imagine earning airline miles for it. That idea was the impetus for FlyHomes, an online real estate brokerage and platform that rewards...