Choosing the right realtor to sell your home is critical.
It’s not life-or-death critical. We’re just talking about the extra 5% to 10% that is available when effective marketing creates maximum urgency – and the agent’s skills and salesmanship creates competition between buyers to achieve a top dollar sale.
Here’s what I do:
- I conduct a thorough pre-listing inspection to determine the best improvements to make prior to hitting the market. Repairing the visual dings, doing ‘clutter patrol’, and implementing any staging where needed to maximize the appeal to buyers. I focus on bang-for-the buck; spending as little as possible with max results.
- I recommend an attractive price – one that is retail-based for the location and condition, and makes the buyers feel like it’s worth checking out.
- I have professional photos done and include my own video tour to help sell the buyers on the value of the home, instead of playing elevator music. I won’t include a Matterport 3D tour, which is the worst thing any agent could do for you. The buyers can view every nook and cranny in the house, so they keep looking until they find something they don’t like – and then give up. The goal of marketing is to get the consumer interested enough to jump in the car and check it out in person.
- Inquiries – I handle all inquiries myself, and I answer my own phone. My focus is to gauge the interest of the buyer or agent, and help to sell them on the house. Redfin and most big agent teams have showing requests handled by a separate and unrelated third-party called Showing Suite, and they miss out on a critical opportunity to pick up intel about the interested parties that I use later in the negotiations and bidding war.
- I conduct the open house extravaganza myself. We effectively advertise and have 25-100 people attend every open house. The crowds help to create the Fear of Loss; where interested parties realize they better step up quickly and pay more than they thought so they don’t lose it. Nobody does open house like I do.
- Once offers are pouring in, I qualify both the buyers and agents myself. Other agents can get swept away by sappy love letters, or by all-cash buyers and not give due diligence to every offer, or ignore the buyer’s agent and their critical role in getting to the finish line.
- Virtually all agents will ask for highest-and-best offers, and then help the seller to pick their favorite. It feels exciting, and all can say they played the game. But I create an auction-like competition where buyers participate in the final outcome, rather than passively hope their blind bid is enough. It takes aggressive salesmanship to accomplish this, and it’s where I pay for myself with a specific strategy to achieve a top-dollar sale (I am registered as an auctioneer with the State of California).
- Donna has been our troubleshooter-in-chief for the last twenty years, and is our secret weapon. She bird-dogs every sale to the finish line and beyond, and as a result, we rarely have an escrow fall out. Our clients feel informed and well-served, with every detail covered in advance.
My last thirty listings have averaged an SP:LP ratio of 99% (selling within 1% of list price), with an average of 20 days on market – and half of them sold in ten days or less. Commissions are described HERE, and you’re only paying a little more than Redfin to get the maximum service available.
I am happy to give you a free consultation in person, or by phone or email!
Always impressed with your honesty and knowledge.
I’m going to try to get Donna to make an appearance here.
Always impressed with your honesty and knowledge.
Thank you – I’ll keep it coming!
JTR is always wanting me to comment and I am never too sure what to say. This one is tougher because he wants me to comment on what I do as his “secret weapon” and if you know me, I’m a pretty humble gal. But I will give it a try – here goes.
I think the service we provide to our clients is unparalleled – plain and simple. That is a bold statement to make publicly but after working alongside Jim for 20 years I know it is true. What guides me each day is simply this – how can I make this as easy as possible for our clients to sell their home or buy their home. What can I put on my plate so they don’t have to?
The way I see it – most of our clients have full time jobs (inside and outside the home – yes I think a stay-at-home mom is more than a full time job). They are busy doing what they do each day so when they decide to sell or buy – a large amount of “to-do’s” gets added to their plate. I try to handle as many of these as I possibly can.
I have one of those project management minds and can coordinate lots of details plus make it look easy. It’s the way I am wired. I can usually get things done quickly, at a competitive price and with no effort on your part. I’ve got homes painted, repairs completed, staged and cleaned in a week.
Last but not least, I am my mother’s daughter – she always told me that if you’re not going to do something well, then just don’t do it. So I probably go a tad over the top – do more than expected, and try to blow your socks off.
I like your approach. I hope very soon people will go back to your way of doing deal. Software can only do so much.
Professional from architecture to real estate are giving up so much up to softwares thinking they can improve the world but I think they are making things more complicated and dump .