From Nick at the wsj.com - an excerpt: Minimovies and Hollywood-style trailers complete with scripts, musical scores and even action sequences are cropping up as a new way to pitch pricey homes and condominium buildings. According to the National Association of...
Listing Agent Practices
Realtor Titles
The State of California has already been cracking down on real estate "teams" or "groups" (click HERE), now New York has objected to the phony-baloney titles used by realtors. Hat tip to Sol for sending this in from the nytimes:...
More on Pocket Listings
Lily got into the pocket-listing conversation yesterday. Note how cagey agents are about their own position of right or wrong. They want to leave the door open in case they have another shot at doing a round-tripper off the grid - the commission is more powerful...
List High or Low?
A college professor did a research project on list prices, and it got picked up by the Wall Street Journal (you may need to be a subscriber): http://online.wsj.com/article/SB10001424127887324136204578643942655355194.html?mod=WSJ_article_comments#articleTabs%3Darticle...
The Future of Real Estate Selling
The topic of disintermediation coming to the real estate industry has been bandied about for years, with no one obvious solution. This author brings it up again, whining about the usual complaints: http://techcrunch.com/2013/08/04/who-will-disrupt-real-estate/ What...
Zillow and the Future
Spencer was in town today discussing the Zillow features. www.zillow.com These are mostly things that NAR, CAR, the MLS systems, and major brokerages have ignored or tip-toed around, but Zillow doesn't seem to care any more - they are going for it. They are throwing...
Buyer Failed to Perform
A reader asked about a comment seen in the MLS remarks on a property that just came back on the market. "What does 'Buyer failed to perform....' really mean? It can mean anything, right? Yes, because if the escrow failed due to the buyer's job transfer, divorce, or...
Too Little, Too Late
NAR is finally getting around to wondering if they should do something with realtor.com, and start competing with those pesky upstarts Zillow and Trulia - in fact, they've called a special meeting! http://www.inman.com/2013/07/23/will-nar-let-realtor-com-soar/ Todd...
Be Sharp on Price
Hat tip to Susie for sending in this great article from SFGate: Houses deluged with offers way above their asking price are common stories nowadays. But there remain a significant minority of wallflowers. They could be challenged in some way — awkward layout,...
Trust Yourself
The education has begun. Here is Kayla's first training video: In the video I suggest a general rule-of-thumb for house valuations. Below is how they compare to the actual cost-per-sf averages over the last 90 days (and after a furious 12 months of frenzy where the...