Spencer was in town today discussing the Zillow features. www.zillow.com

These are mostly things that NAR, CAR, the MLS systems, and major brokerages have ignored or tip-toed around, but Zillow doesn’t seem to care any more – they are going for it. They are throwing millions of dollars at creating their own full assortment of products and services to benefit realtors and consumers directly.

Here is a snippet:

Zillow is reaching the consumers first, which means that the agents who are willing to pay the big money to be featured prominently will get the spoils. It could be seen as friendly extortion, but if it runs the cheap/lousy agents out of the business it will be a good thing.

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