Written by Jim the Realtor

February 12, 2016

z

The Zillow tagline this year is that they have the best agents – Spence says it twice in a row here.  Nobody else in the business gets as much exposure as him, so we should keep hearing it, which should cause more consumer trust and engagement – with Zillow agents.

Now all we need is a blue blazer!

2 Comments

  1. Mark

    Ummm…

    Hate to ask but best at what?

    The false praise of the CEO of a company about the people that pay him is…

    Does he have a Zestimate that proves without a shadow of a doubt how much better Zillow agents are than Non-Zillow agents?

  2. Jim the Realtor

    You don’t know if it is false or not – and neither does the consumer.

    He is the guy who is advertising it though.

    This is an advertising play. You don’t see any big-time advertising in this industry. Realtor.com says they are spending money now trying to catch up to Zillow, but look at the garbage they produce. That mockumentary you saw here a couple of days ago was embarrassing.

    Consumers don’t move enough to be proficient at selling and buying, and they could use a helping hand. The majority still rely on a personal referral to an agent, but if Zillow can keep spending $100 million per year on advertising, that influence will make a dent. Like all advertising, the consumer won’t know if it is true until it is too late.

Klinge Realty Group - Compass

Jim Klinge
Klinge Realty Group

Are you looking for an experienced agent to help you buy or sell a home?

Contact Jim the Realtor!

CA DRE #01527365CA DRE #00873197

Pin It on Pinterest