The Zillow tagline this year is that they have the best agents – Spence says it twice in a row here. Nobody else in the business gets as much exposure as him, so we should keep hearing it, which should cause more consumer trust and engagement – with Zillow agents.
Now all we need is a blue blazer!
Ummm…
Hate to ask but best at what?
The false praise of the CEO of a company about the people that pay him is…
Does he have a Zestimate that proves without a shadow of a doubt how much better Zillow agents are than Non-Zillow agents?
You don’t know if it is false or not – and neither does the consumer.
He is the guy who is advertising it though.
This is an advertising play. You don’t see any big-time advertising in this industry. Realtor.com says they are spending money now trying to catch up to Zillow, but look at the garbage they produce. That mockumentary you saw here a couple of days ago was embarrassing.
Consumers don’t move enough to be proficient at selling and buying, and they could use a helping hand. The majority still rely on a personal referral to an agent, but if Zillow can keep spending $100 million per year on advertising, that influence will make a dent. Like all advertising, the consumer won’t know if it is true until it is too late.