One segment fueling the market – thanks daytrip!
Although he primarily lives in San Francisco, entrepreneur and investor Justin Yoshimura focused on Southern California when it came time to buy property, with the aim of making it his home away from home.
In December, he paid $2.04 million for a three-bedroom, three-bathroom home in Santa Monica for $250,000 below listing. Every few days, the 25-year-old flies north for the workweek, returning to Santa Monica on weekends.
“Compared to San Francisco in particular, it’s very cheap,” said Yoshimura, who founded and later sold a loyalty platform for retailers called 500friends. “Santa Monica is one of the most desirable neighborhoods in L.A. and I have a yard with a pool and a beautiful home for less than what I would pay for an equivalent-sized condo in San Francisco.”
Tami Pardee, a real estate agent specializing in West L.A., is representing several tech buyers from up north. She estimated that 10% of current clients live in Silicon Valley, including engineers from Facebook and several venture capitalists. The budgets are high: anywhere from $2 million to $5 million for a home.
“They’re buying second homes — or third or fourth homes,” she said. “We’re seeing it a lot.”
In general, Pardee said, the potential buyers are more savvy than usual, having done extensive research online before traveling down to view properties. They have specific requirements: A lot of people don’t want to be north of Montana Avenue in Santa Monica, preferring to live further south, closer to the hub of tech activity. Many say they’d like a walkable neighborhood and a home with a “refined, finished” design.
“They don’t want a modern box,” she said.