The DANGER report also concluded that agent teams were a threat: I run a brokerage, and have agents who work for me. But I am a salesman through and through, not a guy making a living off other agents. It is why I write blog posts like the one yesterday - I love...
Listing Agent Practices
Sweet One
Appreciate your fellow realtors with more than water!
Staging
Tori Prince of Transformed to Sell stopped by to give us some tips on staging a smaller house in Carlsbad. She can give a basic consultation for $250 up to a full transformation of a luxury home. Her quote to furnish this 1,800sf two-story house was $2,600 to $2,900...
More Real Estate Movies
Real estate videos are going Hollywood! They were asking $7 million for this one, but no takers: http://www.zillow.com/homedetails/7080-W-Mulholland-Dr-Los-Angeles-CA-90068/95599733_zpid/ This sold for $1,617,500 in March, 2014, and after some work it was relisted for...
Kayla and Mom
Have you noticed how most realtors pump up the positives, and hide the negatives? It is such a tradition that home buyers expect us to do it, and we don't give it a second thought. Here's a second thought: P.S. I had two doughnuts.
Code
Years ago when our pool was installed, I remembered holding it against one contractor who didn't take his sunglasses off during the interview (I don't wear sunglasses when talking to people, except in this video). I brought that up to a client recently who was doing...
Real Estate Descriptions
Hat tip to WW for sending in this article - check the reader comments: http://www.apartmenttherapy.com/the-best-of-the-worst-real-estate-euphemisms-218380#.rinzyh:0RX5 We've heard some pretty delusional ways to describe architectural features over the years. There are...
National MLS and The Future
There has been a movement within the industry to create a broker-owned MLS to compete with Zillow/Trulia. I'm not sure they see it as competing with Zillow/Trulia - but that will be the eventual contest, unless they can co-exist. The cost to create and maintain such...
Real Estate Video With Actors
The author of this article got a little wound up about the racy nature of this video, but the reader comments at the bottom covered the issue pretty well - click here: http://www.inman.com/2015/04/24/50-shades-of-real-estate-video-marketing/ The property sale is...
‘Coming Soon’ Effects
Realtors aren't known for being longheaded - they just do what they see everyone else doing. In an industry that is virtually unregulated and has no leaders, we are left with a full assortment of real estate practices - AKA the wild, wild west. Recently, a client...