Yesterday, I had two similar occurrences take place so it must mean I should address it!

This comment was left here on the blog:

I just wanted to thank you for your bidding war info. I have followed your blog for many years. We listed our house in Ramona last week and had open house on Fri/Sat. By Monday morning we had six offers. The highest was a very good offer and well over list. The realtor encouraged us to take that one, and said she had asked everyone for highest and best. I pushed her to counter the next two lower offers with the same amount as the first offer and gave permission for her to reveal the offer amount. She was hesitant but I insisted. Both of them came back with the same amount as the highest offer, and the highest original offer then went higher through an escalation clause. I know we don’t have the same prices as NSDCC, but the same principle applies and I wanted to give you credit. MC

MC – thank you for giving me credit!

But did you recognize that his agent’s results aren’t exactly the way I do it?

There are probably blog readers who are emboldened by what they read here. Selling homes doesn’t look that hard, and in a hot market it has to be even easier, right? After listening to me talk about it for a few weeks, it’s probably natural to think you can do it yourself, or direct your agent how to do it.

Are you guessing that MC probably didn’t get top dollar?

The other occurrence was a for-sale-by-owner who suggested he was as good as me – and insinuated that he was better. He will sell his house too, and declare it as top-dollar to feed his ego. But his listing is riddled with things I’d never do, and he’s been on the market for 2-3 weeks with no sale.


You don’t need me – heck, just go stick a sign in the front yard and wait for the phone to ring.

But you’re not going to sell it for the same price that I can get.

Even if you read every word on this blog, it’s not enough.  It’s because the most important part of my job is doing one thing really well:

Asking the right questions, the right way, at the right time.

Even if you had the questions, it’s asking them the right way, at the right time, that causes a top-dollar sale.

You can tell that MC was on the right track, but in the heat of the moment, his agent didn’t handle it like I do. But he’s happy, the agent is happy, and they sold it for more money than expected, so all is well.  But it didn’t sell for top dollar – which only happens when you ask the questions the right way, at the right time.

Not only will I sell your house for more money than you can, I will sell it for more than virtually all the other realtors. I’m not your typical order-taker; I’m a professional salesman who practices his sales skills daily. Those skills really pay off in the heat of the moment, when I sense that the buyer or their agent is a contender – I know how to say the right thing, the right way, at the right time to capitalize on the moment.  Who would you trust in that moment?

It looks easy, but you don’t know what you don’t know.

Wouldn’t you be better served to have Jim the Realtor in your corner?

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