This is the Zillow graph of my luxury one-story listing. It shows how quickly the attention span drops off, and the importance of taking advantage of the early urgency. Make the first impression a good one, because viewers have their searches pre-programmed, and they click & go.
There is a pending sale up the street of a 5,345sf two-story house listed for $1,799,000, and while I had built my case why the one-story homes were more desirable and deserved a premium, apparently that buyer didn’t get the memo. My seller took my advice, and lowered early and in 5% increments – which caused the one-day bump in the views above – creating a sizable gap between us and the pending home up the street.
It worked – we found our buyer a week later!
I’m a big believer in our open-house marketing – it gives us a chance to help the buyers directly. Even though they later said they had an agent, I’d rather do what I can to help make the sale, regardless of who gets the commission.
Ethics 101 people! This is one of the main reasons we chose Klinge Realty to represent us in our transaction!
We sleep better at night knowing that we did business with someone that walks the ethical talk! 🙂