When I first started selling homes, most brokerages were mom & pop offices on the local corner. Man, how times have changed.
Now, venture capital is flooding the industry, and some outsiders flush with cash are trying to convince you that cheaper is better – without describing the services provided, other than to call it ‘full service’, making it sound sufficient.
Consumers deserve a legitimate full-service option.
They deserve the option to choose a company who hires full-service agents and then supports them with modern, high-tech resources to deliver an unparalleled consumer experience.
Compass is committed to full-service realtors – and is working with $800 million in venture capital to build the team, and provide the high-tech support.
Starting today, we are affiliating with Compass to improve our services and build our presence using their agent resources.
I did not sell my company to Compass; instead we are a branch office with our same address, phone numbers, blog, etc.
The reasons:
- The Compass resources will help us expand and better define our services.
- Having a luxury brand name will help me attract new clients who are unfamiliar with us.
- We want to grow as a team, and being affiliated with Compass will help us attract better people.
- With Kayla moving to NYC, I’m hoping that the marketing support from Compass will help bridge the gap.
- I want plenty of distance between me and the discounters – not sure I’ll get that without a bigger and better corporate presence backed with VC.
Compass is backed by Goldman Sachs, SoftBank and others, and is hiring full-service realtors and brokerages throughout the country. The goal is to have 20% market share in the top 20 cities by 2020.
My ultimate goal has always been to create a full-service brokerage that the kids can take over. Teaming up with Compass looks like the best way to improve our brand and build a practice for the future!
Congratulations Klinge Realty! Looking forward to seeing one of the “good guys” continue to grow and prosper. As former small business owners, we know how hard it is to keep up with corporate, stock listed competitors and their seemingly bottomless pockets.
As long as you guys can impress to the buying/selling public the vast differences between the no-frills discounters and actual, full fledged “realtors”, then you should survive or even thrive during this period of market insanity.
Thanks Eddie89!
Wall Street is out to crush the little guy, and real estate is just another example.
Adapt or die!
Congrats from a long-time reader.
Great win for Compass too – definitely makes a local buyer/seller like me think more highly of them.
Congrats from a long-time reader.
Thanks SDSMB, I appreciate it – thanks for checking in!
Congrats on the new affiliation Jim. Your blog provides differentiation from the rest of the pack, it gives insight to buyers & sellers of the style, character, integrity, and knowledge of the market they can expect from Klinge Realty.
Congratulations, they must be bring a lot of value to your business if you decided to affiliate with them.
When my friend & neighbor affiliated his hardware stores with Ace, the name recognition, access to technology and products, and economies of scale greatly enhanced his business and customer experience.
Good luck. Welcome to the world of “pocket listings” and all that goes with working for a big company. Hope you make the top 10 club when they publish it.
Good luck. Welcome to the world of “pocket listings” and all that goes with working for a big company. Hope you make the top 10 club when they publish it.
Thanks Joe!
Yes, there will be things I don’t like, but hoping the positives far out-weigh the negatives.
Compass just elevated their brand with the addition of Klinge Realty! Congrats!