From Realtor Magazine:
Real estate shopping requires a buyer’s imagination. As a real estate professional, you want open-house guests to be able to picture the household as if they’ve already moved into the property. That’s why staging can make all the difference in the world, especially for an empty house, says Desare Kohn-Laski, broker-owner of Skye Louis Realty in Coconut Creek, Fla.
If you’re having a tough time convincing sellers that staging a vacant home is worth it, here are four compelling reasons that Kohn-Laski shares with her clients.
- Staging plants the idea that a home could be theirs. Buyers will make a good offer at first sight if the mood of a property says, “This could be your next home.” Whether it’s a townhome, condo, or single-family property, Kohn-Laski says it’s worth it to present a home in the best, most inviting light possible.
- Staging puts room dimensions into perspective. This point is important for both listing photos and for showings. “Without anything in it, a buyer will be clueless in differentiating the size of a room even if you give its area measurement,” Kohn-Laski says. “But with some furnishings in it, there will be reference points to at least give them an estimate that this room is actually larger than the other one.”
- Staging emphasizes the positive aspects of a home. Imperfections in walls, floor bumps, missing details in built-in cabinets, and small closets tend to get more attention when there’s nothing else to look at in a vacant home. It’s tougher for buyers to imagine the view from the couch, the dinners at the dining room table, or the cookouts on the back deck.
- Staging curbs negative presumptions. According to seller’s agents, Kohn-Laski says, an empty house typically gives an idea of financial crisis, divorce, and personal problems. Staging dissuades negative assumptions about the sellers, she adds.
Staging a home with attractive furniture and artwork helps buyers envision the possibilities, and give a boost to the online photos, which stimulates more interest. It’s one of the best things to ever happen to home sales:
- Staging enables resale homes to imitate the model-home look.
- For buyers who wanted new, a staged resale home might be close enough.
- A staged home compares more favorably to a non-staged home, and can compete with new homes.
- HGTV shows have trained buyers to expect staging.
For those who want to ensure a good first impression, staging is an ideal option.