Rob filed his report on Friday, and it’s a good summary of where we are. The winning solution? Not the big agent teams, nor the employee model like Redfin:
Future of Brokerage Black Paper by Robert Hahn on Scribd
Jim Klinge
Klinge Realty Group
Broker-Associate, Compass
Are you looking for an experienced agent to help you buy or sell a home?
Contact Jim the Realtor!
- 682 S. Coast Hwy 101, Suite #110
Encinitas, CA 92024 - (858) 997-3801 call or text
- klingerealty@gmail.com
CA DRE #01527365, CA DRE #00873197
No matter what else happens; margins will shrink.
Ouch.
The good point is that Redfin gets all their business from their website.
If anyone can get close to producing a similar website, they would have a chance to compete, and possibly get a decent chunk of business. ‘Anybody’ meaning the discount brokers, outsiders/disrupters, traditional big-box brokerages, mom-and-pop, heck even I could get more business if I had a cracking-hot property search website.
It also means Redfin could be challenged.
If the consumer would be more demanding of the realty services provided, then blogs, etc. could play a larger role in how it sorts out. Will consumers get more demanding of their realty services, or just pay whatever to get whatever?
Hard to establish a “brand” for something most people do 4 times over 50 years.
Hard to establish a “brand” for something most people do 4 times over 50 years.
Especially when we’ve turned into a ‘push-button-get-goods’ society.
Will it come full circle, and the consumer realizes the differences between products and services?
Push a button if all you want to purchase is a Lakers Championships banner:
https://www.amazon.com/gp/offer-listing/B00C4G6OSK/ref=dp_olp_new_mbc?ie=UTF8&condition=new
But buy or sell a house that way? Risky – but I guess it’s only money.
Maybe there will be a new kind of ‘brand’?
http://proptechconsult.com/2018/01/09/the-cult-of-wework/
Relax. The traditional RE brokerage ain’t going anywhere.