is making a run at Zillow and all other search portals. They are advertising 100 million users already, and they are displaying the listing agent’s phone number prominently on their properties for sale:


Zillow must have felt the pressure, and they are doing it too, although in a more subtle way because they still want you to contact their call center so they can control – and get paid from – the agent they desire:

This is will probably have more to do with the extinction of the buyer-agent than the lawsuits.

All anybody has to do is spend $100 million per year on advertisng to become a major player like like Zillow did, and is in a position to do it. Look for the ads during the Super Bowl!

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