I hate when realtors say, “Price it right”.

It makes it sound like we know something you don’t – that our price is the right price.

Realistically, you can only say you priced it right if a house sells during its first week on the market. The frenzy made every listing agent look like a rockstar when most of the time it was due to the demand being so high that many listings were selling in spite of its agent and price.

How good are agents about price?

In the first half of 2023, there were 1,377 detached-home listings between La Jolla and Carlsbad.  Of those, there are 896 that have sold or are now pending, which is 65%. Hmmm.

Let’s just price them attractively, which isn’t as specific as ‘right’. Put a price on it that causes people to want to come take a look, and then when they arrive, be a good enough salesperson to handle the rest.

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One way an agent can stay sharp about pricing is to see homes in person. The frenzy prevented us from doing the broker previews on Tuesdays and Wednesdays, and those were the best way to easily view the new listings.

Buyers go to open houses on the weekends, and shouldn’t we know as much as them?

It’s easy to shrug off the broker previews if you don’t have any waiting buyers for the homes on the list. But seeing homes every week also helps to keep an agent sharper about pricing in general – and also build better relationships among the agents who are on the tour.

I’ll have my Aviara Drive listing on broker preview tomorrow from 10:00am to 1:00pm with food. I told the sellers that my over/under on agent attendance is 15, which doesn’t sound like many when there are 1,000+ agents working in the area.

Anyone who attends tomorrow and mentions the blog will get a bubbleinfo t-shirt – non-agents included!

https://www.compass.com/app/listing/7141-aviara-drive-carlsbad-ca-92011/1364510398054940729