Giorgio got a big publicity boost for the documentary film last week when he was featured on the Chris Hayes podcast. I hate to tease the crap out of it – the film will be released at some point, I promise. But in this 50-min podcast he lays the whole thing out:
He wrote this article about it too – an excerpt:
In May 2010, in the depths of the housing crisis, I was awarded a grant to photograph a collection of abandoned developments Inland Empire, California. With the mortgage market at a standstill and stocks creeping up from record lows, it seemed there weren’t many buyers for these brand new 5,000 square foot homes.
I rented a car for $12 a day and drove through an endless maze of freshly packed asphalt roads that wound their way through burnt down orange groves, making room for these half-built totems to a globalized housing market gone awry. On many streets, the eery quiet was interrupted only by Tyvek wrap flapping in the wind. Everything around me seemed to be slowly succumbing to the entropy of the brutal desert conditions, and I felt an overwhelming sense of alienation. What the hell had we built here?
At the top of this mountain pass, I came upon an empty home which had perhaps the best view of the entire development. Perched at the edge of the mountain face, overlooking Lake Matthew and miles of vast desert land, the only window facing this awe-inspiring, million-dollar view was a small bathroom window just above the attached garage. It was a profound moment, as this image has become emblematic to me of the utter lack of human intentionality that has overtaken home development in America today.
Simply put, the American single-family home has become a globally traded commodity, with no mission other than to be sold. Defining a home’s value has become increasing tied to a narrow set of assumptions (as are most commodities). And, overwhelmingly, that value is driven by size (price per square foot). But a home’s value should be a much more complex calculation. One that takes not just size into account, but also accounts for its lasting cultural and social impact.
Read full article here:Link to NBC News
I think this clip got left on the cutting-room floor:
Who will rent me a car for $12 a day? When I go to Lake Arrowhead, I can leave my car in the garage and let the rental take the pain!