During the radio show I mentioned that in my latest survey of NSDCC sales, 42% of the home sellers had owned their home for 12 years or more.
These long-time owners grapple with improvements to sell – where do you start, and where do you stop?
I suggested beefing up the curb appeal, and new carpet and paint.
Improving the curb appeal is understandable; 1) the first impression is critical, and 2) landscaping and power-washing are quick, easy, and cheap.
But carpet and paint? Why bother?
A common response is that sellers would rather have the buyers select their own favorites – especially with flooring, because there are so many choices.
Here’s why sellers should consider spending the money:
- Any neutral color will work, and anything is better than the used-up, dingy, 12-year old look you have now.
- Buyers typically don’t have great vision to see past old carpet and paint.
- Many buyers just want – or need – to move in right away, and do improvements over time. New carpet and paint looks move-in ready.
- You’ll look better than the competition.
- New carpet and paint not only look clean, they smell clean!
- You will sell faster, and for more money!
If you don’t install new carpet and paint, the house will be labeled a ‘fixer’ in the minds of most buyers. You will lose the buyers who can’t, or won’t, afford the necessary improvements (real and imagined), and those still standing will expect a discount off the sales price.
Because buyers aren’t that familiar with the cost of improvements, their idea of a discount will be larger than yours!
(Here is a link to the whole radio show)