From the latimes.com:
Rayni and Branden Williams spent months lining up a director, cast and crew for their “lifestyle film.”
The plot line: A husband takes off for a business trip in his Corvette, leaving his wife to invite friends to hang out in their wine room, gym, massage space, movie theater and infinity-edge pool overlooking the city.
But the actors are only a supporting cast to the real star — the $33-million house at 9133 Oriole Way, a modernist mansion with 12,530 square feet of sun-drenched living space nestled in the hills near neighbors such as Keanu Reeves and Leonardo DiCaprio.
And the Williamses are not movie producers; they’re real estate agents. They spent more than $40,000 on the production, just one example of the outlandish lengths today’s high-end agents are willing to go to in pursuit of that big commission. For the Oriole house, the Williamses’ cut could exceed $1 million.
“Regular marketing doesn’t work anymore. We’re appealing to a more sophisticated and savvy group of buyers,” Rayni Williams said. “We’re taking it to a whole other level.”
“Regular marketing doesn’t work anymore.”
Seems the RE industry is at a crossroads. Marketing or facilitating. One need only read the quote and see which way the wind has shifted.
As videos go, I didn’t like this at all. For $33 Million, rap/hip-hop doesn’t seem like the right genre of music for this video. Unless that’s their target audience.
Here’s the walk-around video from the previous listing agent. At least he wasn’t out $40,000 when he lost the listing:
P.S. Seller wanted $38 million in this video. He paid $4,450,000 in 2008.