More notes on staging and its effect on sales.
Staging delivers a great first impression – it’s probably worth it for that. But staging is just a component of the overall package needed to sell a house – especially for top dollar.
Examples from the weekend:
1. An agent called me on Saturday morning to tell me her client was gushing over the home on Via Mariposa, and they were going to make an offer. But nothing happened, so I pinged her on Sunday morning. She got back to me on Sunday night, and said her client re-considered, and decided not to make an offer. In her case, the staging wasn’t enough.
2. A lady asked me at open house, “I wonder what this house looks like without the staging?” Some buyers want to see beyond the staging.
3. Kayla said, “I’m not a big fan of the blue/teal color combination”. The staging will have a different impact on different people.
4. An example where staging really paid off was with the out-of-town buyers. There were multiple out-of-towners viewing homes via FaceTime, Skype, and video – the staging has to have a positive impact when you are looking at a small screen from afar. The eventual winner at Via Mariposa was one of them – a family member saw it in person, and online photos and video did the rest.
I am comfortable with buyers making informed decisions based on video/FaceTime actions. People trust the smartphones for everything else in life, might as well use it to buy a house!
Staging got the ball rolling, and got buyers engaged. But the rest of the house had to look sharp, and the price had to be attractive too. There were about 20 showings of that house over the first four days on the market, and we had three written offers. For seventeen buyers, the staging wasn’t enough.
After offers are submitted, the end result doesn’t just happen by itself. I’ll take the credit for giving every buyer a fair opportunity to step up and pay top dollar for the home, and guide it over list price. It’s the talking to people that makes the sale!