Last week I received a call from the Compass Chief of Staff to President of Growth & Communications. His job was to notify all of the Compass agents who published something about our new program that took the same name as the now-defunct program at Zillow. Does Zillow recognize the powerhouse that Compass has become and try to parlay the opportunity into something positive for both companies? Of course not. Instead, they threatened to sue Compass for using their old slogan that they don’t use any more.

While Jacob and I were chatting it up, I had to ask, “Of the 30,000 Compass agents, how many calls do you have to make on this topic?” His answer? Six. Only six Compass agents in the country are doing some sort of website/blog! He was shocked when I told him that we get 1/3 of our business from blog readers.

Here is the same blog post I ran when the MMM program was first announced – now with Make Me Sell as the new name:

We’ve been with Compass for six years now, and since the beginning it seemed that a powerhouse group of the best agents could take over the world. Our local group of approximately 1,000 agents has been #1 brokerage in San Diego for the last four years without having to exploit all of the benefits that come with it.

The current realtor changes underway are creating an opportunity for assertive brokerages to take new ground. We already have our own AI generating people who are Likely To Sell; our in-house CRM/marketing platform has 100+ engineers improving it daily; our Private Exclusives gives us an intra-office marketplace, and now this – from Robert Reffkin, our CEO:

Compass Team,

My wife loves our home and said she would never sell it — but when I said there must be a price, she agreed. Almost everyone has a price. Today I’m excited to announce a new feature that can help all of you sell more homes and prove more value to your buyers and sellers: The Compass “Make Me Sell” price.

I’m hearing more and more agents say “My clients would sell their house if there was more inventory on the market but they can’t find the home they want to buy”. The lack of inventory is holding back the market and it’s causing you to spend more time than ever playing matchmaker to try and assemble deals.

Now imagine for a moment if that information lived within the Compass platform, where you had access to hundreds of thousands of properties across the country that weren’t on the market yet.

This is where the Compass “Make Me Sell” price comes in. As of today, you are now able to keep track of your clients “Make Me Sell” price in the Compass CRM.

Inputting the Make Me Sell price is just the first step as the technology team is working hard to make the following possible: Imagine you have a buyer looking for a 3 bedroom penthouse in Miami. In the coming months you will also see:

1. All 3 bedroom penthouse properties active on the public market
2. All 3 bedroom penthouse properties that are Compass Private Exclusives (off MLS)
3. All contacts in your CRM who have a 3 bedroom penthouse property in Miami
4. The names of Compass agents who have a client with a 3 bedroom penthouse in Miami in their CRM and those with Make Me Sell prices. The client’s name and address will not be disclosed for confidentiality but you will have a client reference number to ask the agent if their client would be open to selling. This will allow you to easily reach out to agents to see if there is a deal to be made.

This will mean that Compass agents will have access to thousands and eventually millions more listings than agents at any other firm. To help bring this vision to life, over the next 30 days I’m asking each of you to please try and contact one client each day and see if they have a Make Me Sell price that you can enter into your CRM.

Submit your Make Me Sell price with Jim today.

Jim the Realtor

Jim is a long-time local realtor who comments daily here on his blog, bubbleinfo.com which began in September, 2005. Stick around!

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