What will it take for you to leave California for Indiana?

Start with $5,000 to $7,500 in relocation cash. If that’s not enough, how about free health insurance for a year, unlimited golf club membership, a seat on the community’s nonprofit board?

How’s a Himalayan massage strike you? Or bourbon and burgers with the mayor?

Across the Hoosier state, dozens of counties and cities are practically stepping over each other in what has become the new competition across the land: attracting the pandemic-enlarged horde of people with remote jobs who no longer feel the need to live in more expensive urban centers like Los Angeles or New York.

Some 30 states have gotten into the action.

Cities and states are accustomed to fighting for manufacturers and other businesses by offering tax abatement and sweet land deals.

The game today is recruiting higher-income and younger households — made possible by the rise of remote working and the geographic flexibility it has afforded many American workers.


Link to LAT article

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