The talk about the cost of home-selling is reaching new heights, yet if you have a zillion-dollar marketing budget and brand recognition, you can get away with charging twice as much and get away with it.

All they have to do is feature advertisements like this one with loveable people singing their praises, and homeowners with more equity than they ever imagined will be happy just to call the dream-weavers.

There is NO mention of the cost of doing business here, but it is double what I charge – and I push the sales price to the extreme, while they convince you that their price is all you’ll ever get: