One last promo – any brokerage or disrupter who is going to contend needs to spend Zillow money ($100M/yr) on similar advertising to theirs:
One last promo – any brokerage or disrupter who is going to contend needs to spend Zillow money ($100M/yr) on similar advertising to theirs:
I’d be interested to hear more about the total value proposition from Compass for independent realtors.
Brand advertising doesn’t seem like it would be that significant in a such a local, personal business. Do they really drive many new clients to agents based on brand advertising?
What kinds of outsourcing of mundane tasks and cool new tech tools add value for you?
I think Compass is on to something with this. At the 2:00 min mark, one of the agents is taking a picture with something that looks like a Polaroid camera!?
What better way to reach millennials than with retro stuff like Polaroid cameras, vinyl records and cassette tapes! Go retro!
What was old, could be new again!