Here’s a good example of how sketchy the discounters are being with their advertising.  It’s bad enough when they claim that they provide the same service as traditional agents, without providing any proof.

But this video – produced by Purplebricks themselves – gives you a great snapshot of their real integrity.  When asked, “Don’t I have to pay with the possibility of my property not selling”, the expert says, “No…..not really.”

But the answer is yes – you have to pay $3,699 whether the home sells or not.  It takes more prodding by the questioner to get her to deliver the right answer, but it’s still vague and evasive:

The local Purplebricks agent told us that the reason he went there was because he couldn’t hack it anymore as a regular realtor – he needed the salary to live.

If what you got for the money was transparent, the consumer would be better served. But instead, we get peppered with even more lies and deceit paid for by VC money in an attempt to win over the consumer before they figure it out.

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Jim the Realtor
Jim is a long-time local realtor who comments daily here on his blog, bubbleinfo.com which began in September, 2005. Stick around!

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