The N.A.R. rolled out a new logo a couple of weeks ago, and the response from agents was so bad they rescinded it. Undaunted, the California Association of Realtors did the same thing today (above), but at least they didn’t reveal the cost (N.A.R. blew $250,000).

They also released a couple of new ads (below). Both end with what must be a new slogan, “Who’s Your Realtor”, which is pretty vague.  But below that is a mention of a website,, which actually has some helpful information, including videos of real people talking about their experience and providing tips.  Good for C.A.R., at least they are trying to help us!

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