These new-fangled real estate start-ups are popping up like weeds now, and these guys are pushing alternative facts to justify their 6% program.  Who takes 15 to 35 percent of the sales price?  If they sell a house above the list price, they take 10% of that too?

Knock is an online home selling platform that provides homeowners a guaranteed way to sell their home in six weeks or less without risk, stress and uncertainty. Launched by founding team members from, the company uses data science to price homes accurately, technology to sell homes quickly and a dedicated team of professionals to guide homeowners through the selling process. Knock ensures a simple and certain process by guaranteeing the sale of its listed homes or it will purchase the home at full market value.

Rolling out across Metro Atlanta as its launch market with plans to expand nationally in the coming months, Knock is fundamentally changing the real estate industry by leveraging technology to sell homes in six weeks or less, guaranteed. This is made possible through the company’s use of data, including a home pricing algorithm, neighborhood analysis and its proprietary 200-point on-site inspection to ensure homes are priced right the first time. In addition, it offers a Knock Home Certification and an extended warranty, to further increase the home’s value while delivering a painless home selling experience to homeowners.

Unlike old school and new online home flippers that take 15 to 35 percent of the sale price, Knock is the only online home selling platform that provides homeowners a guaranteed way to sell their home at market price in six weeks for the same six percent as a traditional listing. Knock provides homeowners additional pricing assurance via a rebate offer. If the company purchases a home and sells it at a higher price within 45 days, it will rebate 90 percent of the difference back to the homeowner. Finally, by bringing the process entirely online, from paperwork to scheduling repairs and showings, Knock empowers sellers to manage it from any device, anywhere.

“We strongly believe that homeowners should not have to give up a significant percent of their home’s equity and their personal time to ensure a quick and painless move. Our platform is available for the same fee as one would pay a traditional real estate agent, with the added benefit of total transparency and a sales guarantee,” shares Jamie Glenn, co-founder and COO of Knock.

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