Realtor.com Has New Ads

by | May 12, 2015 | The Future | 6 comments

Are they using my name in vain?

Zillow has 140 million unique users in March, and 103,415 agent advertisers – how ’bout you realtor.com?

http://www.housingwire.com/articles/33871-realtorcom-launches-all-out-offensive-in-online-listings-war-with-zillow

6 Comments

  1. daytrip
    daytrip on May 13, 2015 at 8:52 am

    Those poor actors are earning their pay.

  3. Jim the Realtor
    Jim the Realtor on May 13, 2015 at 9:31 am

    Realtor.com should have started with upgrading their site to compete with Zillow, then go with the marketing blast.

    Realtor.com doesn’t have:

    Estimated value of home (several sites offer that now besides the zestimate)
    Recent sales nearby
    School info
    Map on primary page (have to click out to new window)

    They only have the listing agent advertised though!

  4. Rob Dawg
    Rob Dawg on May 13, 2015 at 12:53 pm

    The problem is that the NAR “model” doesn’t benefit from full disclosure. They NEED to chage to remain relevant.

    They could start by remitting your fine for a fuzzy video sweep past your street sign fine eight years ago.

  5. Susie
    Susie on May 13, 2015 at 9:49 pm

    I doubt I’m the only one that feels this way, Jim, but for the record, I feel it’s imperative I say: I cringed at both those realtor.com ads…

  6. Jp
    Jp on May 14, 2015 at 1:45 pm

    Realtor.com ranks organically #1 on google for the search terms:

    realtor
    and
    real estate

    You would think that would give them a nice advantage over zillow online, it is impressive how much more traffic zillow generates than them.

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