We have known Jim & Donna Klinge for over a dozen years, having met them in Carlsbad where our children went to the same school. As long time North County residents, it was a no- brainer for us to have the Klinges be our eyes and ears for San Diego real estate in general and North County in particular. As my military career caused our family to move all over the country and overseas to Asia, Europe and the Pacific, we trusted Jim and Donna to help keep our house in Carlsbad rented with reliable and respectful tenants for over 10 years.
Naturally, when the time came to sell our beloved Carlsbad home to pursue a rural lifestyle in retirement out of California, we could think of no better team to represent us than Jim and Donna. They immediately went to work to update our house built in 2004 to current-day standards and trends — in 2 short months they transformed it into a literal modern-day masterpiece. We trusted their judgement implicitly and followed 100% of their recommended changes. When our house finally came on the market, there was a blizzard of serious interest, we had multiple offers by the third day and it sold in just 5 days after a frenzied bidding war for 20% above our asking price! The investment we made in upgrades recommended by Jim and Donna yielded a 4-fold return, in the process setting a new high water mark for a house sold in our community.
In our view, there are no better real estate professionals in all of San Diego than Jim and Donna Klinge. Buying or selling, you must run and beg Jim and Donna Klinge to represent you! Our family will never forget Jim, Donna, and their whole team at Compass — we are forever grateful to them.
Seriously an advertising budget LOL. I think this only applies to 1.5 million and above (or maybe 2.5 million and above).
If your selling a 500K and under home the MLS should do it, unless you really want to catch a sucker and have them pay 200K over comps LOL.
If your selling a 200K Condo, I don’t think you need it on one of those glossy page dream RE mag’s LOL.
You can spend a million to reach all those global big-wigs, but if the price ain’t right, it isn’t going to sell.
Dream Home Magazine is designed to feed seller’s egos, nothing more.
All print advertising is for the agent/broker branding and name recognition and not the specific house in question, especially nowadays. Get it up on the MLS, Zillow, Trulia etc…, spiffy it up/stage as best you can, price it correctly and make it easily available to see the first 2 weeks (lockbox ‘go anytime’ combined with open both days for first 2 weekends and the mid-week brokers’ tour). That’s it. If you don’t sell in 30 days, you aren’t priced right. This isn’t rocket science.
10- 15% over comps? Now come on here. Were not in new york where wall street money is oozing all over.
If the market was just on fire you might do that. People always seem to want to overprice and then wonder why its not selling and then blame it on their realtor.
While I don’t think Josh is right for 99% of home buyers. If you specialize in selling to the super rich I do think marketing makes a difference. These are the kind of people that could buy 3-4 houses in an afternoon. Getting people like that to the buy takes a different tact.
While that may be great for the 1%, the issue is he was talking to the 99% while on TV, maybe he should have clarified himself.
Now you got the 200K-300K Condo owner thinking he has to have a ad budget LOL.