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A video tour of a La Jolla near-oceanfront house plus the three selling strategies.

A listing agent who is aware of the strategies, and who generates the correct market data to implement them, can make a seller’s life easy – because you will be presented with the specific and clear choices.

Listing agents send feedback requests to every agent who shows the house, but those bring back hogwash – nonsense like “the buyers didn’t like the floor plan”, or “they aren’t ready to purchase yet”.  I’m talking about price exploration, which is only available from personally interviewing the buyers and agents on the front lines.

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