CAR Takes A Crack

by | Oct 10, 2011 | Ideas/Solutions | 7 comments

We’ve wondered if NAR would provide some leadership for the real estate market, but they want someone else to give them the solutions. For those who are hoping that realtors at the state level might offer some helpful insight, take a chance on wasting almost three minutes of your life here (or at least make it to the technical analysis at the 0.27-second mark):

7 Comments

  1. salsahead
    salsahead on October 10, 2011 at 8:30 pm

    If you can find those who buy a house based on an email subject heading or SMS or tweet, then more power to you. Or you could market to idiots, but I repeat myself. Perhaps you could offer a Groupon deal on home inspections or pest reports or a discount on commissions?

    Gen Y will indeed undergo the usual life cycle transitions: careers, marriages, families, house purchases. But I expect the Ys to be heavily burdened with the collateral damage from all the disasters now around us and it is not clear at all to this demographer that Gen Y will make the same choices in rent/own or household size/formation that prior generations have made or could afford.

    The adaptability of Gen Y impresses me. They do not expect what has been a given for preceding generations. They don’t expect social security to be there, they don’t expect a life career with the same company, etc. I don’t think that the traditional real estate offerings match up very well with their needs. The entrepreneur who figures you the Y-housing solution will do well. (How do you build equity in a quasi-urban core where you might need to move often?).

  2. Chuck Ponzi
    Chuck Ponzi on October 10, 2011 at 11:05 pm

    Salsahead,

    I’ll take a crack at that one… the Gen Y answer is…

    Drumroll….

    RENTING (and save the difference)

    Buying and selling houses is expensive. Why flip a property every time you get laid off? doesn’t work when prices keep going down. Why not just rent and save?

    Easy Peasy. It’s almost like the entire country forgot that there’s a chance to lease, not own.

    Chuck

  3. shoppingaround
    shoppingaround on October 11, 2011 at 8:57 am

    OMG….
    So basically he’s saying that GenY are reactionary (“we only read the subject line”), emotional (“send us a happy birthday youtube and we’ll be so happy that we’ll post to all our friends how fab you are as a realtor”) and don’t know how to evaluate anything otherwise.
    God help us all. :-O

  4. Susie
    Susie on October 11, 2011 at 10:17 am

    I could only get through 2 minutes, Jim. And what are all the balloons in the background? He reminded me of a used car salesman who wouldn’t stop talking…

  5. YetAnotherMike
    YetAnotherMike on October 11, 2011 at 1:35 pm

    Once you get past the ghastly delivery, there is a little content there. I took away:

    GenY isn’t a big force in the market and won’t be for a few years.

    Short attention span – put the message up front when dealing with this group, they won’t get to the body of your message if the subject didn’t hook them.

    Maintain contact – People send Christmas cards to everybody in their address book. The concept carries over to email & social media, but needs to be personalized and adapted to the medium.

    Draw them in – Once you have a prospect, use all the tools available to get them involved with you, but bombarding them with advertising will push them away.

    All pretty elementary stuff in the video and nothing new. The presentation style makes me gag, though.

  6. Petra
    Petra on October 11, 2011 at 7:44 pm

    **cut and paste from many previous posts**

    “This guy gets paid to talk to people?”

  7. David Overfield
    David Overfield on October 13, 2011 at 1:58 pm

    Almost unwatchable (used car salesman approach).

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