Hat tip to RE for sending in this from Eric Wolff on Attorney Pines – here are excerpts:

The break-ins generated widespread news coverage, including from The Wall Street Journal, “Inside Edition,” and this newspaper, in part because of the public relations efforts by Pines that preceded each one.

The publicity generated interest from a slew of potential new clients and nonstop media requests for interviews, Pines said.

“My goal, frankly, is that I will get a TV show or radio show where once a week I can appear in the media, or be a guest on a show,” he said. “I can do a lot more good if I can inform millions of people.”

The lawyer appears to be in urgent need of the accompanying revenue: Pines —- who has instructed other attorneys on the subject —- has seven properties in the process of foreclosure, a bankruptcy judge considering holding him in contempt, and a pair of temporary restraining orders.

Meanwhile, the publicity from his take-back-the-house approach may be launching Pines back into solvency.  Pines takes $5,000 up front in retainer, current and former clients said.

Before he started his publicity campaign, Pines posted to a message board that he would “probably be on TV and radio a lot soon.”

Before his foreclosure break-ins, he hired a public relations professional, and print and TV reporters typically knew the day and time of each scheduled break-in before the real estate agents or current owners of the home, although Pines makes it a practice to call the real estate agents for each home just before the lock gets picked.

He spent last week in court and doing interviews with Bloomberg Radio, “Inside Edition,” and a wide swath of local TV, print, Web, and radio reporters.

The result has been phones ringing constantly in his Encinitas office.

“They’re driving us crazy,” Pines said.


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