The future of real estate should include videos. 

If you just look at the comps on paper, there was the similar REO sale a few doors down (which we saw) that closed last month for full price, $792,000, but it was on the golf course, down off La Costa Ave.

The inferior location might not be obvious to an asset manager with 300 files on their desk, who is looking to make a quick decision.  If the initial appraisal or BPO only included a few “positive” photos, the true condition of the home might not be obvious either. But if there was a video presentation to pick up the good, the bad, and the ugly, the price might be sharper – here’s an example:

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