The red team has a new gimmick.
It is another home-value estimator, but unlike Zillow, you can plug in your own comps and come up with a customized estimate.
It does resemble reality by allowing sellers to use their favorite highest comps, and discard the low ones.
It is a fun toy, but it won’t have any impact on the market. Buyers aren’t going to care about the seller’s tweaked estimate of value, and to offset, they will generate their own lower version.
The R-team is in position to dominate the real estate world because they are operating alone in the space. They could expedite the process by employing great salespeople – otherwise they will just be like the rest, hoping to win on quantity, instead of quality.