Zillow’s “Coming Soon” feature is picking up steam – up to 16 listings in SDCO:

Here is the list of 16 properties:

http://tinyurl.com/lt2bdwu

But that’s out of 8,669 properties for sale, which is only 2/10s of 1%.

We would need hundreds of Coming Soons to have any impact on the way homes are sold.  Besides, the consumers won’t pay much attention unless they see several “Coming Soon” listings in their target area and price range.

Only the Premier Agents can utilize it, which probably cuts it down to a couple of hundred agents at most.

It would take a major advertising campaign by Zillow to turn the ‘Coming Soon’ feature into anything that benefits the masses.