Home-Flipping Huckster

Written by Jim the Realtor

July 18, 2013

Have you thought about being a flipper, and paying to learn the craft?

Armando Montelongo Seminars offers long weekends of questionable advice, raucous showmanship and tours of foreclosed homes in some of America’s poorest sections. His secret formula: Go deeply into debt to buy distressed properties, fix them up minimally and sell them quickly. “People throw money at me to become multimillionaires,” Montelongo, a large, stocky guy with shoulder-length black hair, tells the crowd. “This is the means to your end.”

amNo guarantee that end will terminate in six zeroes. Montelongo, the onetime star of A&E’s Flip This House, offers scant proof the formula has turned his “students” into plutocrats. Asked to provide successful seminar alums, Montelongo serves up two–neither has made millions. Billy Godsey declines to detail his finances. Jake Leicht claims he’s made about $180,000 in 16 months buying 18 homes.

The one certain multimillionaire to emerge from Montelongo’s seminars? Montelongo himself.

His formula is simple: First, expose people to his system through a 90-minute free seminar. Then funnel them into a second (cost: $1,497 per couple) and, finally, a third: a three-day extravaganza like the one I attended that runs $40,000 for two.

Montelongo claims his San Antonio, Tex. company will rake in an estimated $100 million in revenue this year from 350,000 people attending one of 3,580 events. That’s up from 57,000 folks at 120 seminars, generating $12 million in sales in 2009, its first year of business. If Montelongo’s numbers are accurate, and his margins are typical for this kind of thing, then he will personally pocket $50 million this year (he owns 100% of the enterprise).

Read the full story here:

http://www.forbes.com/sites/abrambrown/2013/06/26/meet-armando-montelongo-the-home-flipping-huckster-wholl-make-50m-this-year/

7 Comments

  1. ljinvestor

    I can’t believe people pay for this BS. Their really is no hidden secret to house flipping and it can be successful in good or bad markets. Know your market, purchase way under market, have guaranteed access to funds, stay close to budget, hire the right contractors/handyman, move quickly without cutting corners, take the first decent offer and move to the next. The hardest part is the availability of those good workers especially if you only do 1-2 homes a year.

    The first few are always the biggest risk because of the lack of experience, but I believe you always make your money on the purchase price. If the price isn’t right then find better opportunity.

  2. MB Mike

    Wrong ljinvestor. The “hardest part” isn’t finding good workers, it’s finding a good value.

  3. ljinvestor

    Your right, the “hardest part” for the general public is most likely a mixture of finding a good value, securing funds, and good workers.

  4. avgjoe

    I saw the show awhile back. Flipping takes some brass b@lls and hard work. It takes a combination of a lot of good skills. Most people are not cut out for it. They would rather show up and punch a time clock.

    Seems like rookie flippers end up in real bad neighborhoods cause their cheap. Even if you fix up a dump in a bad area it is often difficult to sell because no one wants to live there.

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