Few of us are clamoring to live where hostility and ill-temper rule the social structure. You don’t hear friends and colleagues looking through real estate ads to find a neighborhood full of discontent and aggression. Instead, people clamor to find real neighborhoods that feel like the friendliest TV towns, such as Stars Hollow, Pawnee, and Schitt’s Creek.

But that made us wonder whether America had any areas that resemble these friendly but fictitious towns and what elements help to create these neighborhoods in real life. So we conducted a study to determine which American cities are the friendliest.

We compiled a list of popular neighborhoods across the United States based on the 200 most-viewed city neighborhoods on Zillow in 2022. Then we analyzed nearly 150K Google reviews from the past year for businesses in those neighborhoods.

From banks and bars to coffee shops and grocery stores, we analyzed the reviews of businesses people regularly visit, using the percentage of reviews with the word “friendly” in them to determine our rankings. This post details what we discovered so you can see how your city measures up.


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