Pete has been trying to disrupt the real-estate-selling business for years, but here it seems like he is giving up on replacing realtors and is acknowledging the American tradition:

This type of “classic” residential home ownership is likely not dying. 65% of families in the US are home owners. There’s a reason this number has stayed within a remarkably narrow range of +/- 4% from an average of 65% over almost 60 years. A home is still seen as financial stability, security, safety net. Despite exciting rises in nomadic living fueled by the pandemic, when it comes to schools and families and establishing community, being in one place and owning is going to continue to be important for most Americans. Certainly not all, but most.

But he’s still optimistic that disrupters can manufacture ways to get a piece of the pie. Read full article here:

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