It was announced that Zip Realty is being bought by real estate conglomerate Realogy (Coldwell Banker, ERA, Century 21, Better Homes and Gardens, and Sotheby’s International). Commenters at the bottom of this article scoffed at the benefit:
But Zip has a very effective software program that tracks the viewing habits of clients, and then relays the tendencies to individual agents for follow-up.
Their system tracks the homes you search and the time spent looking. Agents are prompted to contact viewers as their searching increases.
I think Redfin and Zillow are doing a similar thing – tracking the homes you view on their website, and then sending you others nearby.
It feels a little like Big Brother stalking, but maybe it is the compromise that gets agents and portals to reach a lasting agreement? Realogy could partner with Zillow and make the software available for the new Zillow agent?