‘Motivated’

Written by Jim the Realtor

December 2, 2014

The phrase ‘motivated seller’ is one you see on many listings these days.  It used to mean that the seller had a compelling reason to move, and needed to sell promptly  – and as a result, would consider all offers.

But this is a new day in real estate.

Today you see ‘extremely motivated’ and ‘must sell’ on properties that have been listed for 3-6 months with no price reductions.

I don’t assume that we all define it the same – so I’ll ask agents what they mean. They usually mention that their seller isn’t going to ‘give it away’.

Today the word ‘motivated’ doesn’t mean must sell, even when presented in all-caps.  Instead, what it means is that the seller is motivated to make $100,000 to $200,000 profit off you after 1-2 years of ownership.

You see the same kind of agent-speak when they lower the price 1%, and call it a ‘drastic price reduction’.  Buyers will shrug those off, but they need to be on the lookout for the refreshed listings, which might be running at all-time highs.

I wouldn’t be surprised if we see 50% or more of the ‘new’ listings in January end up being properties that were on the market in 2014.

2 Comments

  1. elbarcosr

    Motivated. Yep, seller is motivated to hit the jackpot at an unrealistic price. When they add “motivated” after 75 days and no price reduction, it means the agent is motivated to drum up an offer before the listing expires.

  2. Rob Dawg

    “Any closet is a walk in closet if you try hard enough.”

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