A home should be a visual expression of the person who lives there, right? While this may be true most of the time, the advice could change when it comes to selling your house. According to a new study by Zillow, certain paint colors can make your house sell for more—and some hues can even have the opposite effect. “People don’t buy homes every day, so they’re trying to quickly process a lot of complex information in an area where they don’t have a lot of experience,” Amanda Pendleton, Zillow’s home-trend expert, explained in a statement. “That uncertainty is likely why buyers rely on color as a powerful visual signal that a home is modern and up-to-date, or tired and needs maintenance.”

“Buyers have been exposed to dark gray spaces through home improvement TV shows and their social media feeds,” Mehnaz Khan a color psychology specialist and interior designer in Albany, New York, said in a statement. However, the reason gray paint colors can make your home sell for more might also have to do with more subconscious reasons. “Gray is the color of retreat,” Khan added. “As we come out of the pandemic and return to our hectic lives, buyers want home to be a refuge. They want to withdraw and escape from the uncertainty of the outside world, and rooms enveloped in dark gray can create that feeling of security.”

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