The home-buying season used to kick off sometime in spring, as the snow began to melt and people tried to plan for a summer move-in. But in recent years, the limited supply of homes for sale has spurred buyers to start their hunt earlier and earlier—and now, they’re jumping into the market en masse in January, according to a recent realtor.com analysis. Happy New Year, now start house hunting!
In about 20% of the nation’s largest housing markets, January was the month in which buyers logged the most listing views, the realtor.com team found. The analysis looked at the number of monthly views on realtor.com from 2015 to 2019—and discovered the extent of spring market creep, as buyers try to get ahead of the competition for the few homes on the market.
“As shoppers … [navigate] a housing market that has become more competitive due to rising prices and low inventory, the search for a home is beginning earlier and earlier,” says realtor.com’s Senior Economist George Ratiu. And as more homes aren’t expected to go onto the market anytime soon, ”we expect to see this trend continue into the new year.”
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