On a steamy summer night near Manhattan’s Washington Square Park, real estate agent Jay Glazer hoped a redesigned roof deck might help draw potential buyers to the open house at his $1.5 million listing but, just in case, he added this to the ad:
“I’m fairly certain there is a PIKACHU at this open house, don’t miss it.”
Of the dozen or so people who showed up, only one knew exactly what “Pokemon Go” was, but Glazer said it was still worth adding the app as something of an appetizer to the ad.
“I think at the end of the day the goal is to get as many people through the door and interested in the apartment, and ultimately, if there’s a ‘Pokemon’ obsessed person out there who also likes this home, then we want them here, and this is the best way to attract them,” said Glazer, 32, a “Pokemon Go” player himself.
The ads are popping up on real estate listings as fast as Pikachu’s are on teenagers’ screens. OK, that’s a complete overstatement, but real estate agents are starting to play the game of using the game.